A person in a lace dress sits on a chair outdoors, petting a small dog on the grass, with trees and blue sky in the background. A person in a lace dress sits on a chair outdoors, petting a small dog on the grass, with trees and blue sky in the background. Woman in a lace dress sits on a vintage chair outdoors, petting a small orange kitten on the grass.

A NEW YEAR OF GREAT PIECES.

THE PRE-SPRING COLLECTION

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Blue blouse with ruffled collar and "the CREAT" label. Blue blouse with ruffled collar and "the CREAT" label. Close-up of a light blue blouse with a ruffled collar and buttons down the front. The label reads "de.CREAT.

IT'S BACK AND SWEETER THAN EVER.

THE HEMINGWAY TOP

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New In

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The Bubble Pullover.

$295
$295 $295
+ More Colors

The Eden Dress.

$325
$325 $325

The Hemingway Top.

$250
$250 $250
+ More Colors

The Rhythm Skirt.

$295
$295 $295
+ More Colors

The Varsity Cardigan.

$350
$350 $350
+ More Colors

The Bird Lodge Cardigan.

$395
$395 $395

The Lattice Top.

$350
$350 $350
+ More Colors

The Viola Skirt.

$275
$275 $275

The Fairway Top.

$250
$250 $250
+ More Colors

The Bubble Pullover.

$295
$295 $295
+ More Colors
A person wearing a navy blue hoodie with drawstrings poses against a plain background.
New Terry Classics
Two women in denim shirts and jeans stand in front of folded clothes, smiling with arms around each other in a store or closet setting.
Emily & Meritt's Picks
Woman wearing a colorful striped cardigan and a blue skirt stands smiling against a light background.
sweaters
Person with long curly hair wearing a brown jacket over a green striped shirt and dark jeans stands against a textured backdrop.
JACKETS
A woman stands on grass wearing a striped button-up dress and brown boots, with a tree and backdrop behind her.
dresses
A person wearing a lace top and jeans stands against a plain background.
Tops
Person wearing a striped top and a floral skirt, standing in front of a backdrop on grass, with brown boots visible.
Skirts
A person wearing a blue sweatshirt with "The Great" in red text stands against a light background.
novelty tees & sweats
Close-up of stacked fabric pieces, including beige and black intricate lace patterns, on top of blue and striped textile. Stack of folded fabrics: intricate beige lace, blue lace, and multicolored striped fabric.

VINTAGE-INSPIRED LACE

EXPLORE
Dense green trees with a clear blue sky and a single cloud above, standing on a grassy field. A landscape with lush green trees under a blue sky with a few clouds.
A person in a colorful striped sweater and blue skirt sits on a chair outdoors, smiling and looking to the side. Woman sitting on a chair outdoors, wearing a colorful striped sweater, blue skirt, and brown boots, smiling while looking upward.

FOREVER CLASSIC STRIPES

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A person wearing a sweater with red heart patterns and a red skirt is smiling and raising one arm while seated on a wooden chair. A person smiling and posing with one arm raised, wearing a cream sweater with red heart patterns and a red skirt, sitting on a wooden chair against a light background.
White collared shirt with ruffled edges under a green knit sweater. A green sweater with a white ruffled collar is laid flat, featuring a "the GREAT." label.

WINTER WARMTH

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A person lying on grass, arms behind head, wearing a floral dress and smiling with eyes closed. A person lies on grass, eyes closed, smiling slightly. They wear a white floral-patterned top, with hands behind their head.

Get To Know Our Knits

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A stack of colorful sweatpants with white drawstrings, featuring navy, green, and white colors. View collection /collections/new-knit-palette
A NEW PALETTE

Our best-selling, made in LA tees & sweats in a new winter palette.

Three folded sweaters in white, gray, and black are stacked with tags showing brand "The Great. View collection /collections/the-great-knits
THE CLASSICS

Explore our lineup of tried and true, forever classic tees & sweats.

Person wearing a dark blue sweater and beige pants stands against a plain backdrop. View collection /products/the-college-sweatshirt-true-navy
THE COLLEGE SWEATSHIRT

Meet our vintage-inspired favorite in super soft, washed terry cotton.

Person wearing black drawstring pants and brown shoes, standing on a draped fabric background. View collection /products/the-wide-leg-cropped-sweatpant-almost-black
The Wide Leg Cropped

This sweatpant has the most perfect wide, cropped leg and drawstring waist.

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

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A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca