Person in a red outfit sits on a red suitcase, resting chin on hand. Neutral background. Person in a red outfit sits on a red suitcase, resting chin on hand. Neutral background. Person sits on a red suitcase wearing a red dress, white socks, and black loafers against a neutral background.

DESIGNED WITH TRAVEL IN MIND.

JET SET SWEATER SETS

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Person standing outdoors by a lake, wearing a dark jacket and floral shorts. Text overlay reads "The Great Outdoors" with a "Shop Now" button. Person standing outdoors by a lake, wearing a dark jacket and floral shorts. Text overlay reads "The Great Outdoors" with a "Shop Now" button. Person holding a fishing rod, wearing a floral outfit and a black jacket, standing outdoors with trees and water in the background. Text overlay reads "The Great Outdoors" and "Shop Now.

New In

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The Polo Sweater.

$250
$250 $250
+ More Colors
NEW

The Lantern Pant.

$275
$275 $275
+ More Colors
NEW

The Crew Neck Sweater.

$225
$225 $225
+ More Colors
NEW

The Button Front Sweater Skirt.

$275
$275 $275
+ More Colors
NEW

The Patch Pocket Cardigan.

$350
$350 $350
+ More Colors
NEW

The Polo Sweater.

$250
$250 $250
+ More Colors
NEW

The Button Front Sweater Skirt.

$275
$275 $275
+ More Colors

The Lantern Pant.

$275
$275 $275
+ More Colors
NEW

The Crew Neck Sweater.

$225
$225 $225
+ More Colors
NEW

The Patch Pocket Cardigan.

$350
$350 $350
+ More Colors
NEW
A person with long hair, wearing a blue sweater, white pants, and brown boots, sits on a stool against a neutral fabric background.
New Tees & Sweats
Two women standing next to each other outdoors, wearing patterned outfits. Behind them are decorative woven elements and greenery.
Emily & Meritt's Picks
A person in a flowing black dress and brown boots walks on a stone patio with a wooden door and balustrade in the background.
dresses
Person sitting against a textured wall, wearing a white embroidered cardigan with botanical patterns and dark jeans.
sweaters
Woman wearing a tan blouse with Western-style stitching and a matching skirt, standing outdoors in front of greenery.
Tops
Person wearing an olive green button-up shirt with floral designs, standing indoors against a softly lit background.
JACKETS
Person wearing a floral skirt and sweater stands next to a stone balustrade. They are wearing two-tone shoes with socks.
Skirts
Person wearing a sweatshirt and floral skirt stands outdoors by a stone railing with trees in the background.
novelty tees & sweats
A person wearing a brown button-up shirt with white piping and arrow details on the pockets. Person wearing a beige western-style shirt with contrast stitching and arrow details. They're also wearing a light scarf. The background is greenery.

WHISPERS OF THE WEST

EXPLORE
Lily pads and a single white water lily bloom floating on a dark water surface. A white water lily floats among green lily pads on a dark water surface.
A stack of folded clothes featuring various patterns and colors, including green, floral, and beige designs. A neatly folded stack of patterned and solid-colored clothing, including shirts and pants, in shades of green, beige, and floral prints, against a neutral background.

FLOWER PICKING

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Two women stand on a stone staircase. One wears a floral skirt and printed sweatshirt; the other wears a beige jumpsuit. They're leaning on a railing in a sunny setting. Two women stand outside on a sunny day. One wears a beige outfit, and the other wears a sweater with a floral skirt. They lean against a stone wall with steps nearby.
Close-up of a person wearing a cream sweater with floral embroidery on the sleeve and dark jeans. Close-up of a person wearing a cream sweater with floral embroidery on the sleeve. The person has their hand in the pocket of dark denim jeans.

HAND-BEADED DETAILS

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Person in a green quilted jacket and lace dress, standing outdoors near a stone railing with trees in the background. Person wearing a green quilted jacket over a lace dress, standing outdoors near a stone railing with greenery in the background.

Our best-selling classics

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Three folded sweaters in white, gray, and black are stacked with tags showing brand "The Great. View collection /collections/the-great-knits
THE CLASSICS

Explore our lineup of tried and true, forever classic tees & sweats.

A stack of folded sweatshirts in yellow, white, pink, blue, and orange colors arranged vertically on a flat surface. View collection /collections/new-knit-palette
A NEW PALETTE

Our best-selling, made in LA tees & sweats in a new spring palette.

Person wearing a dark blue sweater and beige pants stands against a plain backdrop. View collection /products/the-college-sweatshirt-true-navy
THE COLLEGE SWEATSHIRT

Meet our vintage-inspired favorite in super soft, washed terry cotton.

Person wearing black drawstring pants and brown shoes, standing on a draped fabric background. View collection /products/the-wide-leg-cropped-sweatpant-almost-black
The Wide Leg Cropped

This sweatpant has the most perfect wide, cropped leg and drawstring waist.

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

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A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca