back in stock

the pasture jacket

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New winter roses

The Heirloom Rose
Collection

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SOFTER THAN EVER

THE CASHMERE SHOP

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New In

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The Carousel Cardigan.

$425
$425 $425
+ More Colors
NEW

The Carousel Cardigan.

$425
$425 $425
+ More Colors
NEW

The Waffle Surplus Crew.

$165
$165 $165
+ More Colors
NEW

The Waffle Long John.

$165
$165 $165
+ More Colors
NEW

The Waffle Surplus Crew.

$165
$165 $165
+ More Colors
NEW

The Waffle Long John.

$165
$165 $165
+ More Colors
NEW
BIRKENSTOCK BY THE GREAT.
A woman sits on a bed with a plaid blanket, leaning on her hand, wearing a checkered dress and red socks, in a room with wooden walls.
holiday sleep
JACKETS
Woman wearing a green sweatshirt with "The Great Smoky Mountains" and illustration, standing against a brown background.
novelty tees & sweats
A woman wearing a brown buttoned sweater and red scarf stands with hands on hips against a neutral background.
sweaters
Woman in a long dark green dress and green boots stands against a light green textured background.
dresses
Person with long hair wearing a dark green, ruffled blouse stands against a matching green backdrop.
Tops
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PARTY PICKS

EXPLORE
White flowers with green stems set against a teal background. Handwritten text reads "rich in color. White flowers with green stems against a textured green background. Handwritten text reads "Rich in color.
A hand in front of green fabric, with an embroidered white and green sleeve featuring floral and leaf designs and three buttons. Close-up of a person’s hand resting against their side, wearing green pants and a blouse with floral embroidery and buttons on the cuff.

WINTER GREENS

Explore
Person standing on a wooden stool wearing red boots, holding flowers. Person wearing red boots and beige sweatpants stands on a wooden bench, holding a small branch with flowers.
A stack of folded sweaters in various colors and patterns, including brown, striped, orange, and black, against a plain background. A neatly folded stack of sweaters in various colors, including brown, striped, and orange, is arranged against a plain white background.

cozy cashmere

Explore
Person wearing a brown textured jacket and jeans sits on a brown backdrop with one hand on their chin and red shoes visible. Person seated wearing a brown textured jacket, gray shirt, blue jeans, and red boots against a brown backdrop.

Get To Know Our Knits

shop ALL
Stack of folded sweatshirts in various colors, including beige, maroon, lavender, and green, with drawstrings visible. View collection /collections/new-knit-palette
A NEW PALETTE

Our best-selling, made in LA tees & sweats in a new holiday palette.

Three folded sweaters in white, gray, and black are stacked with tags showing brand "The Great. View collection /collections/the-great-knits
THE CLASSICS

Explore our lineup of tried and true, forever classic tees & sweats.

Person wearing a dark blue sweater and beige pants stands against a plain backdrop. View collection /products/the-college-sweatshirt-true-navy
THE COLLEGE SWEATSHIRT

Meet our vintage-inspired favorite in super soft, washed terry cotton.

Person wearing black drawstring pants and brown shoes, standing on a draped fabric background. View collection /products/the-wide-leg-cropped-sweatpant-almost-black
The Wide Leg Cropped

This sweatpant has the most perfect wide, cropped leg and drawstring waist.

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
MONTECITO — Coming Soon —