A family sitting together on the floor; the man and woman smile at each other, while a child sits cross-legged in front, wearing striped pajamas. A family sitting together on the floor; the man and woman smile at each other, while a child sits cross-legged in front, wearing striped pajamas. A woman stands in a grey outfit, a man kneels in a striped shirt, and a child in red stripes stands in front. Text reads: "The Polo Lounge. Shop Now.
Two models pose against a neutral background. One is seated wearing a gray jumpsuit with patches, the other stands wearing a patterned dress. Both wear oxford-style shoes. Two models pose against a neutral background. One is seated wearing a gray jumpsuit with patches, the other stands wearing a patterned dress. Both wear oxford-style shoes. Two individuals pose against a neutral backdrop. One sits in a patterned jumpsuit, and the other stands in a patterned dress, both wearing similar brown and white shoes.

DISCOVER OUR NEWEST COLLECTION.

Spring Blooms

Shop New Arrivals

New In

shop now

The Victory Sweatpant.

$175
$175 $175
+ More Colors

The Peak Shoulder Tee.

$135
$135 $135
+ More Colors
+

The Boxy Crew.

$135
$135 $135
+ More Colors

The Lacrosse Polo.

$165
$165 $165
+ More Colors

The Rugby Sweatshirt.

$225
$225 $225
+ More Colors

The Peak Shoulder Tee.

$135
$135 $135
+ More Colors
+

The Rugby Sweatshirt.

$195
$195 $195
+ More Colors

The Victory Sweatpant.

$185
$185 $185
+ More Colors

The Lacrosse Polo.

$165
$165 $165
+ More Colors

The Boxy Crew.

$135
$135 $135
+ More Colors

The Victory Sweatpant.

$175
$175 $175
+ More Colors

The Peak Shoulder Tee.

$135
$135 $135
+ More Colors
+

The Boxy Crew.

$135
$135 $135
+ More Colors

The Lacrosse Polo.

$165
$165 $165
+ More Colors

The Rugby Sweatshirt.

$225
$225 $225
+ More Colors

The Peak Shoulder Tee.

$135
$135 $135
+ More Colors
+

The Rugby Sweatshirt.

$195
$195 $195
+ More Colors

The Victory Sweatpant.

$185
$185 $185
+ More Colors

Welcome to The Great.

Where casual comfort meets nostalgic timelessness.

A person with long hair, wearing a blue sweater, white pants, and brown boots, sits on a stool against a neutral fabric background.
Spring Tees & Sweats
Two women stand arm in arm in an outdoor setting. One wears a gray jacket and white skirt, the other a floral dress. A swing, plants, and a wooden door are in the background.
Emily & Meritt's Picks
Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best selling classics

Shop Now

The Boxy Crew.

$95
$95
+ More Colors
+
best seller

The Lap Sweatpant.

$165
$165 $165
+ More Colors
best seller

The V-Neck Sweatshirt.

$175
$175
+ More Colors
best seller

The College Sweatshirt.

$175
$175
+ More Colors
+
best seller

The Slim Tee.

$95
$95
+ More Colors
+
best seller

The Stadium Sweatpant.

$165
$165
+ More Colors
+

The Boxy Crew.

$95
$95
+ More Colors
+
best seller

The College Sweatshirt.

$175
$175
+ More Colors
+
best seller

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca