Two people sitting by a tent in a wooded area. One is on a camp chair, the other on a bench. There's a lantern on the ground. Both wear warm outdoor clothing. Person sitting outside a tent on a blanket-covered cooler, wearing a patterned jacket, green leggings, and brown boots, with trees and a wood bucket in the background.

LET'S ADVENTURE.

the great. outdoors

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Two people standing by a wooden fence outdoors, wearing stylish sweaters and looking towards the camera. The backdrop features hills and a partly cloudy sky. Two individuals stand outdoors, one wearing a patterned sweater over a denim shirt, and the other in a belted, textured coat. They have long hair and appear in a natural setting.

introducing fall

new arrivals

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Feat. The Greek Key Pullover + The Cropped Plush Car Coat

NEW IN

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The Plush Mountaintop Coat.

$395
$395 $395
NEW

The Plush Colorblock Terrain Half-Zip.

$225
$225 $225
NEW

The Plush Terrain Full-Zip.

$295
$295 $295
+ More Colors
NEW

The Reversible Quilted Avalanche Sweatshirt.

$195
$195 $195
+ More Colors
NEW

The Plush Terrain Full-Zip.

$275
$275 $275
+ More Colors
NEW

The Plush Terrain Full-Zip.

$275
$275 $275
+ More Colors
NEW

The Down Polar Vest.

$325
$325 $325
+ More Colors
NEW

The Shawl Collar Full-Zip Sweater.

$325
$325 $325
NEW
The Turtleneck
Person with wavy hair wearing a patterned dress stands outdoors with a grassy field and mountains in the background.
The GREAT. Sleep
A person with curly hair wearing a patterned sweater stands outdoors near a fence, with horses and trees in the background.
sweaters
A person with curly hair wearing a textured, light-colored top and dark pants, standing outdoors with a countryside landscape in the background.
Tops
A person in a black star-patterned dress and hat stands in front of a wooden fence in a rural landscape.
dresses
A woman stands outdoors, wearing a light gray sweatshirt with a cowboy graphic and the text "The Great." She has a green scarf tied around her neck. A wooden fence and grassy field are in the background.
novelty tees & sweats
Person wearing a blue fleece jacket and jeans stands outdoors against a fence, with a hilly landscape in the background.
outerwear
A person in a long maroon dress and wide-brim hat leans against a fence, with horses visible in the background on a farm. A person in a long dress and hat leans against a metal gate with grazing horses visible in the background.

A LOVE STORY: CHOCOLATE BROWN

EXPLORE
Hilly landscape with grazing horses and trees, featuring handwritten text: "perfect for timeless autumn outfitting. Horses grazing on a grassy hill with bare trees and overcast sky, overlaid text reads "perfect for timeless autumn outfitting.
Four folded shirts with different patterns and colors are arranged next to each other. Five shirts arranged in a row, featuring various styles: floral, white, denim, cream, and burgundy.

COLLARS & CUFFS

Explore
A person in a floral dress and boots joyfully runs near a stream, with a cloudy sky and hilly landscape in the background. Person in a black floral dress and boots walks near a stream with a fence and mountains in the background.
Person standing outdoors wearing a cream-colored, buttoned fleece jacket over a beige top, with trees and cloudy sky in the background. A person wearing a cream-colored, textured coat over a beige top stands outdoors with greenery in the background.

THE TEXTURE EDIT

Explore
Person in a brown fringe jacket and black dress walks on a grassy field with hills in the background. A woman walks in a grassy field, wearing a fringed brown jacket over a black dress, with a red scarf around her neck.

Get To Know Our Knits

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Person wearing a brown long-sleeve top and pants with white sneakers, standing against a beige backdrop. View collection /collections/new-knit-palette
A NEW PALETTE

Our best-selling, made in LA tees & sweats in a new fall palette.

Three folded sweaters in white, gray, and black are stacked with tags showing brand "The Great. View collection /collections/the-great-knits
THE CLASSICS

Explore our lineup of forever classic, USA-made tees & sweats.

Person wearing a dark blue sweater and beige pants stands against a plain backdrop. View collection /products/the-college-sweatshirt-true-white
THE COLLEGE SWEATSHIRT

Meet our vintage-inspired favorite in super soft, washed terry cotton.

Person wearing black pants with a white drawstring and white sneakers, standing against a beige fabric background. View collection /products/the-lap-sweatpant-almost-black
THE LAP SWEATPANT

The latest new comer to add to our core essentials.

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

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A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
MONTECITO — Coming Soon —