Woman in a red dress holding a badminton racket walks on a grassy lawn in front of a house with string lights, with "Ready. Set. Summer" text overlayed. Woman in a red dress holding a badminton racket walks on a grassy lawn in front of a house with string lights, with "Ready. Set. Summer" text overlayed. A woman in a red sundress and headscarf holds a tennis racket while walking on grass. Text over image reads: "Ready, Set, Summer. Shop Now.
A woman in a patterned swimsuit sits with legs crossed by the edge of a swimming pool on a sunny day, with greenery and buildings in the background. A woman in a patterned swimsuit sits with legs crossed by the edge of a swimming pool on a sunny day, with greenery and buildings in the background. A woman wearing a leopard print swimsuit sits by a pool with her legs crossed, touching her face, and looking slightly upward.

SEE YOU POOLSIDE.

Swim Is Here

SHOP NOW

New In

shop now

The Slouch Sweatshirt.

$250
$250 $250
bestseller

The Tea Time Cardigan.

$325
$325 $325
bestseller

The Bower Top.

$275
$275 $275
+ More Colors

The Bass Cardigan.

$395
$395 $395
bestseller

The Attic Lace Cami.

$225
$225 $225
+ More Colors

The Boating Pullover.

$375
$375 $375
bestseller

The Attic Lace Dress.

$295
$295 $295
+ More Colors

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Cargo Fatigue Short.

$295
$295 $295
+ More Colors

The Day Break Dress.

$385
$385 $385
+ More Colors
THE GREAT. Sleep
Emily & Meritt's Picks
A woman stands outdoors wearing a matching dark sweatshirt and shorts set with small white daisy prints, looking down with her arms slightly outstretched.
novelty tees & sweats
Woman in a red dress and white shoes holding a vintage tennis racket walks on grass outside a house with stone walls and large windows.
dresses
A person stands outdoors wearing a black sweater with a large sailboat design on the back and a red floral skirt. Trees and a lake are visible in the background.
sweaters
A woman stands outdoors with eyes closed, wearing a sleeveless white lace top and camouflage pants. Green foliage is visible in the background.
Tops
A woman stands outdoors on grass wearing a white, eyelet-embroidered skirt and matching top. Trees and a wooden fence are visible in the background.
Skirts
Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best-selling classics

Shop Now

The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

The Lap Sweatpant.

$165
$165 $165
+ More Colors
bestseller

The V-Neck Sweatshirt.

$175
$175
+ More Colors

The College Sweatshirt.

$175
$175
+ More Colors
+

The Slim Tee.

$95
$95
+ More Colors
+
bestseller

The Stadium Sweatpant.

$165
$165
+ More Colors
+

The College Sweatshirt.

$175
$175
+ More Colors
+

The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

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A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca