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The Plush Mountaintop Coat.

Regular price $395
Regular price $395 Sale price $395
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The Plush Colorblock Terrain Half-Zip.

Regular price $225
Regular price $225 Sale price $225
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The Plush Terrain Full-Zip.

Regular price $295
Regular price $295 Sale price $295
+ More ColorsThe Plush Terrain Full-Zip. -- Mountain View Landscape ()
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The Reversible Quilted Avalanche Sweatshirt.

Regular price $195
Regular price $195 Sale price $195
+ More ColorsThe Reversible Quilted Avalanche Sweatshirt. -- Cloud Pink ()
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The Plush Terrain Full-Zip.

Regular price $275
Regular price $275 Sale price $275
+ More ColorsThe Plush Terrain Full-Zip. -- Canoe Stripe ()
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The Plush Terrain Full-Zip.

Regular price $275
Regular price $275 Sale price $275
+ More ColorsThe Plush Terrain Full-Zip. -- Cross Country Stripe ()
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The Down Polar Vest.

Regular price $325
Regular price $325 Sale price $325
+ More ColorsThe Down Polar Vest. -- Morning Fog Landscape ()
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The Shawl Collar Full-Zip Sweater.

Regular price $325
Regular price $325 Sale price $325
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A person in a long maroon dress and wide-brim hat leans against a fence, with horses visible in the background on a farm. A person in a long dress and hat leans against a metal gate with grazing horses visible in the background.

A LOVE STORY: CHOCOLATE BROWN

EXPLORE
Hilly landscape with grazing horses and trees, featuring handwritten text: "perfect for timeless autumn outfitting. Horses grazing on a grassy hill with bare trees and overcast sky, overlaid text reads "perfect for timeless autumn outfitting.
Four folded shirts with different patterns and colors are arranged next to each other. Five shirts arranged in a row, featuring various styles: floral, white, denim, cream, and burgundy.

COLLARS & CUFFS

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A person in a floral dress and boots joyfully runs near a stream, with a cloudy sky and hilly landscape in the background. Person in a black floral dress and boots walks near a stream with a fence and mountains in the background.
Person standing outdoors wearing a cream-colored, buttoned fleece jacket over a beige top, with trees and cloudy sky in the background. A person wearing a cream-colored, textured coat over a beige top stands outdoors with greenery in the background.

THE TEXTURE EDIT

Explore
Person in a brown fringe jacket and black dress walks on a grassy field with hills in the background. A woman walks in a grassy field, wearing a fringed brown jacket over a black dress, with a red scarf around her neck.
A NEW PALETTE

Our best-selling, made in LA tees & sweats in a new fall palette.

THE CLASSICS

Explore our lineup of forever classic, USA-made tees & sweats.

THE COLLEGE SWEATSHIRT

Meet our vintage-inspired favorite in super soft, washed terry cotton.

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
MONTECITO — Coming Soon —