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The Sailboat Lodge Cardigan.

Regular price $425
Regular price $425 Sale price $425
+ More ColorsThe Sailboat Lodge Cardigan. -- Dark Navy ()
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The Barn Jacket.

Regular price $495
Regular price $495 Sale price $495
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The Classic Cable Pullover.

Regular price $350
Regular price $350 Sale price $350
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The Trench Coat.

Regular price $425
Regular price $425 Sale price $425
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The Vintage Army Jacket.

Regular price $425
Regular price $425 Sale price $425
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The Horse Lodge Cardigan.

Regular price $425
Regular price $425 Sale price $425
+ More ColorsThe Horse Lodge Cardigan. -- Cream ()
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The Legacy Dress.

Regular price $495
Regular price $495 Sale price $495
+ More ColorsThe Legacy Dress. -- Black ()
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The Boxy Crew.

Regular price $105
Regular price $105 Sale price $105
+ More ColorsThe Boxy Crew. Graphic -- Washed Black with Bear Graphic ()
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The Sailor Sweater.

Regular price $225
Regular price $225 Sale price $225
+ More ColorsThe Sailor Sweater. -- Maple Stripe ()
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The Legacy Top.

Regular price $295
Regular price $295 Sale price $295
+ More ColorsThe Legacy Top. -- Black ()
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Close-up of stacked fabric pieces, including beige and black intricate lace patterns, on top of blue and striped textile. Stack of folded fabrics: intricate beige lace, blue lace, and multicolored striped fabric.

VINTAGE-INSPIRED LACE

EXPLORE
Dense green trees with a clear blue sky and a single cloud above, standing on a grassy field. A landscape with lush green trees under a blue sky with a few clouds.
Red and cream striped shirt overlapping with a green and cream striped shirt. Two striped shirts overlapping. One shirt is red and beige striped, while the other is green and beige striped. A visible label reads "the GREAT.

FOREVER CLASSIC STRIPES

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A person wearing a sweater with red heart patterns and a red skirt is smiling and raising one arm while seated on a wooden chair. A person smiling and posing with one arm raised, wearing a cream sweater with red heart patterns and a red skirt, sitting on a wooden chair against a light background.
White collared shirt with ruffled edges under a green knit sweater. A green sweater with a white ruffled collar is laid flat, featuring a "the GREAT." label.

WINTER WARMTH

Explore
A person lying on grass, arms behind head, wearing a floral dress and smiling with eyes closed. A person lies on grass, eyes closed, smiling slightly. They wear a white floral-patterned top, with hands behind their head.
THE CLASSICS

Explore our lineup of tried and true, forever classic tees & sweats.

A NEW PALETTE

Our best-selling, made in LA tees & sweats in a new winter palette.

THE COLLEGE SWEATSHIRT

Meet our vintage-inspired favorite in super soft, washed terry cotton.

The Wide Leg Cropped

This sweatpant has the most perfect wide, cropped leg and drawstring waist.

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca