RŌZ + The GREAT The Sweatshirt Hair Towel.
RŌZ + The GREAT The Sweatshirt Hair Towel.
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MEASUREMENTS FOR THE RŌZ + The GREAT The Sweatshirt Hair Towel.
How The Sweatshirt Hair Towel Came to be
A collaboration inspired by an unexpected moment of necessity, designed with intention, and rooted in the decades-long friendship between Emily, Meritt and Mara.
One wash-day morning, RŌZ Founder and celebrity hairstylist Mara Roszak stepped into the shower and realized she’d forgotten a towel. With dripping hair and nothing nearby, she grabbed her favorite THE GREAT. sweatshirt and wrapped it around her strands. When she unwrapped it, her waves were soft, defined, and nearly frizz-free—the lightweight cotton enhancing her natural texture. That spontaneous moment sparked a playful collaboration between two beloved LA brands, celebrating California ease and designed for all hair types.
“Some of our most fun and inspired memories were made together on set, working alongside Mara as she launched her hairstyling career and we began ours in fashion. As we went on to build THE GREAT. and she founded RŌZ, it felt only apropos that we found each other again to creatively collaborate. This partnership came together effortlessly and is such a special reflection of our shared history and creative friendship.”
— Emily and Meritt, Founders of The GREAT.
How The Sweatshirt Hair Towel Came to be
A collaboration inspired by an unexpected moment of necessity, designed with intention, and rooted in the decades-long friendship between Emily, Meritt and Mara.
One wash-day morning, RŌZ Founder and celebrity hairstylist Mara Roszak stepped into the shower and realized she’d forgotten a towel. With dripping hair and nothing nearby, she grabbed her favorite THE GREAT. sweatshirt and wrapped it around her strands. When she unwrapped it, her waves were soft, defined, and nearly frizz-free—the lightweight cotton enhancing her natural texture. That spontaneous moment sparked a playful collaboration between two beloved LA brands, celebrating California ease and designed for all hair types.
“Some of our most fun and inspired memories were made together on set, working alongside Mara as she launched her hairstyling career and we began ours in fashion. As we went on to build THE GREAT. and she founded RŌZ, it felt only apropos that we found each other again to creatively collaborate. This partnership came together effortlessly and is such a special reflection of our shared history and creative friendship.”
— Emily and Meritt, Founders of The GREAT.