The name says it all. THE GREAT., a women's ready-to-wear line launched by industry favorites Emily Current and Meritt Elliot boasts a range of tightly edited styles that tread in classic Americana with a cool-girl edge
Launched by veteran designers Emily Current & Meritt Elliott, this clothing line is filled with the kind of American classics you only dream of finding in vintage stores.
THE GREAT. reaches for an entirely different kind of California cool, something set high in the mountains at a time when "the Great" was a wider circulated epithet - the times of the Great Houdini, The Great Gatsby, the Great Depression. You could picture Chaplin's daughter retiring to a farm in the hills in this line.
'Casual American Wonderland.' That's the dreamy description coined by fashion designers and stylists Emily Current and Meritt Elliott for a world that feels rich with childhood memories, history and hazy sun-drenched afternoons spent running through a field - a world the Los Angeles - based duo has managed to evoke through past projects and collaborations and now with their new clothing line, THE GREAT.
Comfort and softness have been central to Current and Elliott's success since launching THE GREAT. in 2015, motivated by their experience as stylists, they specialize in a high-low, girl-boy juxtaposition that's unstuffy and cool.
Current and Elliott always bring a playful, intelligent spirit to whatever they touch - their finished looks are almost like the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.
Soon after graduation, they embarked on a creative partnership, dressing celebrities for the red carpet, styling editorials, and art directing advertising campaigns.
Tapped by Kate Spade New York to design a capsule collection for the global lifestyle brand, the worn leather and sequined pieces were inspired by an ironic boy-meet-girl adventurous road trip.
Emily and Meritt entered the home arena, applying their casual, charming worldview on everything from bedding to furniture for Pottery Barn Teen.
THE GREAT., a fully realized women's lifestyle collection, is born and welcomed in over 200 of the world's premier retailers.
Emily + Meritt for POTTERY BARN collection debuts – making it the first one - home partnership with the brand.
THE GREAT. Shoes. launches, debuting with the much anticipated THE BOXCAR BOOT.