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We want to create best friends for your closet.

Emily Current + Meritt Elliott have been business partners for almost two decades. Their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date - a fully realized women's wear collection, aptly called, THE GREAT. Champions of supportive female friendships and the spirit of creative fearlessness, Emily and Meritt are known for their authentic, kind and optimistic approach to both design and life.
The name says it all. THE GREAT., a women's ready-to-wear line launched by industry favorites Emily Current and Meritt Elliott boasts a range of tightly edited styles that tread in classic Americana with a cool-girl edge


Launched by veteran designers Emily Current & Meritt Elliott, this clothing line is filled with the kind of American classics you only dream of finding in vintage stores.


THE GREAT. reaches for an entirely different kind of California cool, something set high in the mountains at a time when "the Great" was a wider circulated epithet - the times of the Great Houdini, The Great Gatsby, the Great Depression. You could picture Chaplin's daughter retiring to a farm in the hills in this line.

'Casual American Wonderland.' That's the dreamy description coined by fashion designers and stylists Emily Current and Meritt Elliott for a world that feels rich with childhood memories, history and hazy sun-drenched afternoons spent running through a field - a world the Los Angeles - based duo has managed to evoke through past projects and collaborations and now with their new clothing line, THE GREAT.


Comfort and softness have been central to Current and Elliott's success since launching THE GREAT. in 2015, motivated by their experience as stylists, they specialize in a high-low, girl-boy juxtaposition that's unstuffy and cool.


Current and Elliott always bring a playful, intelligent spirit to whatever they touch - their finished looks are almost like the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.



Both Northern California natives, their journey began as students at UCLA where they bonded over a shared love of everything denim and Americana and weekend hunts for the perfect pair of vintage jeans.


The duo launched their denim brainchild the brand CURRENT/ELLIOTT, to much fan fare in 2008. Introducing the much buzzed about Boyfriend Jean, Emily and Meritt introduced a refreshing vintage inspired, casual aesthetic in the marketplace, and eventually exited the brand in a private equity buyout in 2012.


Emily and Meritt joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA).


In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, the two penned A Denim Story: Inspirations From Bellbottoms To Boyfriends, a coffee table book published by Rizzoli, which is currently on its third re-print.


Emily + Meritt for POTTERY BARN BABY + KIDS debuts.


THE GREAT. collaborates with The Honest Company for "The Great Adventure." diaper print collection.


Emily Current and Meritt Elliott open the doors to THE GREAT.'s first brick and mortar location, and flagship store, at 8575 Melrose Ave., West Hollywood, CA.


THE GREAT. expands to a second retail location with the debut of its Venice Beach outpost: a traditional 1910's craftsman-style bungalow on LA-local favorite, Abbot Kinney Blvd.


THE GREAT. opens their fourth retail location. This time in the iconic Sportsmen's Lodge in Studio City.


Soon after graduation, they embarked on a creative partnership, dressing celebrities for the red carpet, styling editorials, and art directing advertising campaigns.


Tapped by Kate Spade New York to design a capsule collection for the global lifestyle brand, the worn leather and sequined pieces were inspired by an ironic boy-meet-girl adventurous road trip.


Emily and Meritt entered the home arena, applying their casual, charming worldview on everything from bedding to furniture for Pottery Barn Teen.


THE GREAT., a fully realized women's lifestyle collection, is born and welcomed in over 200 of the world's premier retailers.


Emily + Meritt for POTTERY BARN collection debuts – making it the first one - home partnership with the brand.

FALL 2017

THE GREAT. Shoes. launches, debuting with the much anticipated THE BOXCAR BOOT.


THE GREAT. Sleep launches, a mix and match sleepwear collection of ultra-soft knits reminiscent of your favorite vintage tee.


THE GREAT. x Eddie Bauer's first-ever collaboration launches. Celebrating designers Emily Current and Meritt Elliott’s lifelong love of iconic outdoor brand Eddie Bauer, and a shared passion for the GREAT outdoors.


THE GREAT. expands to a third retail location in the Lido Marina Village in Newport Beach. The store draws on Lido's laidback seaside charm and our signature casual, vintage American aesthetic in a beautiful space that brings our brand to life.
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