Woman in a red dress holding a badminton racket walks on a grassy lawn in front of a house with string lights, with "Ready. Set. Summer" text overlayed. Woman in a red dress holding a badminton racket walks on a grassy lawn in front of a house with string lights, with "Ready. Set. Summer" text overlayed. A woman in a red sundress and headscarf holds a tennis racket while walking on grass. Text over image reads: "Ready, Set, Summer. Shop Now.
A woman in a patterned swimsuit sits with legs crossed by the edge of a swimming pool on a sunny day, with greenery and buildings in the background. A woman in a patterned swimsuit sits with legs crossed by the edge of a swimming pool on a sunny day, with greenery and buildings in the background. A woman wearing a leopard print swimsuit sits by a pool with her legs crossed, touching her face, and looking slightly upward.

SEE YOU POOLSIDE.

Swim Is Here

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New In

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The Attic Lace Dress.

$295
$295 $295
+ More Colors

The Boxy Crew.

$155
$155 $155
+ More Colors

The Cargo Fatigue Short.

$295
$295 $295
+ More Colors

The Day Break Dress.

$385
$385 $385
+ More Colors

The Slouch Sweatshirt.

$250
$250 $250

The Tea Time Cardigan.

$325
$325 $325

The Bower Top.

$275
$275 $275
+ More Colors

The Bass Cardigan.

$395
$395 $395

The Attic Lace Cami.

$225
$225 $225
+ More Colors

The Boating Pullover.

$375
$375 $375

The Attic Lace Dress.

$295
$295 $295
+ More Colors

The Boxy Crew.

$155
$155 $155
+ More Colors

The Cargo Fatigue Short.

$295
$295 $295
+ More Colors

The Day Break Dress.

$385
$385 $385
+ More Colors

The Slouch Sweatshirt.

$250
$250 $250

The Tea Time Cardigan.

$325
$325 $325

The Bower Top.

$275
$275 $275
+ More Colors

The Bass Cardigan.

$395
$395 $395
A woman with long brown hair stands outdoors, wearing a light-colored blouse with a horse print pattern. Green plants and an outdoor bed are visible in the background.
THE GREAT. Sleep
Two women stand arm in arm in front of large cactus plants, one wearing a patterned dress and jacket, the other in a navy top and white pants, with a red house in the background.
Emily & Meritt's Picks
Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best-selling classics

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The Boxy Crew.

$95
$95
+ More Colors
+

The Lap Sweatpant.

$165
$165 $165
+ More Colors
bestseller

The V-Neck Sweatshirt.

$175
$175
+ More Colors

The College Sweatshirt.

$175
$175
+ More Colors
+

The Slim Tee.

$95
$95
+ More Colors
+
bestseller

The Stadium Sweatpant.

$165
$165
+ More Colors
+

The College Sweatshirt.

$175
$175
+ More Colors
+

The Boxy Crew.

$95
$95
+ More Colors
+

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

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A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca