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A woman with long blonde hair wears THE GREAT. SP26 D2’s The Dainty Cardigan in Suntan over a pink shirt, blue jeans, and a belt, standing against a beige wall with decorative molding.
A woman with long, wavy blonde hair wears THE GREAT. SP26 D2's The Dainty Cardigan in Suntan over a colorful scarf and blue jeans, standing against a beige background with a picture frame.
A person with wavy blonde hair, wearing THE GREAT. SP26 D2 The Dainty Cardigan in Suntan and light blue jeans, stands with their back to the camera against a beige wall with molding.
A woman stands indoors beside a pink sofa, wearing THE GREAT. SP26 D2 The Dainty Cardigan in Suntan, light blue jeans, white socks, brown shoes, and a scarf against a beige and gold-paneled wall.
The Dainty Cardigan in Suntan by THE GREAT. SP26 D2 is a mustard yellow women's long-sleeve knit with beige trim and white buttons, displayed laid flat on a white background.
Size
The Dainty Cardigan.
Regular price $245
Regular price $350 Sale price $245
Product color swatches
A woman in THE GREAT. SP26 D2 The Sunroom Slip Dress—Champagne Scattered Bloom—stands beside a pink upholstered sofa, against beige paneled walls, wearing brown oxford shoes.
A woman wearing THE GREAT. SP26 D2 The Sunroom Slip Dress in Champagne Scattered Bloom stands with her back to the camera in a beige-paneled room with a pink upholstered chair.
A woman in THE GREAT. SP26 D2 The Sunroom Slip Dress—Champagne Scattered Bloom stands sideways by a pink upholstered chair in a paneled room, wearing oxford shoes with socks.
A person wearing THE GREAT. SP26 D2 The Sunroom Slip Dress in Champagne Scattered Bloom, cream socks, and two-tone brown and cream oxford shoes stands indoors on a decorative rug.
The Sunroom Slip Dress by THE GREAT. SP26 D2, in Champagne Scattered Bloom with thin straps and a pink floral pattern, is displayed on a plain white background.
Size
The Sunroom Slip Dress.
Regular price $228
Regular price $325 Sale price $228
Size
The Cowboy Boot (Suede Floral).
Regular price $330
Regular price $550 Sale price $330
A woman with long braided hair models THE GREAT. SP26 D2 The Studded Cardigan in Natural and tan pants, standing indoors by an upholstered chair and a cream paneled wall.
A person with long braided hair stands indoors, hands in pockets, wearing THE GREAT. SP26 D2 The Studded Cardigan in Natural beside a vintage green tufted sofa.
A person wears THE GREAT. SP26 D2's The Studded Cardigan in Natural with beige pants, standing with hands loosely crossed at the waist.
A woman in profile wears THE GREAT. SP26 D2 The Studded Cardigan in natural, featuring small flower patterns, paired with tan pants and posed against a beige wall with decorative molding.
A woman with long braided hair faces away, wearing THE GREAT. SP26 D2 The Studded Cardigan in Natural and tan pants, standing against a beige wall with gold trim.
THE GREAT. SP26 D2 presents The Studded Cardigan in Natural—a cream women’s sweater with brown studded designs on the front and sleeves, shown against a white background for an elegant, embellished look.
Size
The Studded Cardigan.
Regular price $255
Regular price $425 Sale price $255
Product color swatches
Size
The Western Riding Cardigan Sweater.
Regular price $297
Regular price $495 Sale price $297
A navy The Stetson Western Bandana by THE GREAT. STETSON SP26 is displayed on a beige wall, featuring white illustrations of a horse head, horseshoes, and rope, along with the text “The Great STETSON.”.
The Stetson Western Bandana in navy by THE GREAT. STETSON SP26 features a classic white paisley print and is tied in a knot at the top, shown on a plain white background.
A woman wearing THE GREAT. STETSON SP26's Stetson Western Bandana in Navy stands indoors in front of framed art, paired with a tan Stetson cowboy hat, cream and blue knit cardigan, and wide belt.
A woman in a beige THE GREAT. STETSON SP26 hat and The Stetson Western Bandana -- Navy gazes downward, gently touching her brim against a softly blurred indoor backdrop.
A woman wearing THE GREAT. STETSON SP26's The Stetson Western Bandana in Navy and a belted knit cardigan stands before a wall decorated with framed horse paintings.
The Stetson Western Bandana in navy by THE GREAT. STETSON SP26 features a subtle pattern and is tied in a loop, displayed against a plain white background.
Size
The Stetson Western Bandana.
Regular price $27
Regular price $45 Sale price $27
Product color swatches
A person wearing a white top, beige lace-up boots, and THE GREAT. SP26 D2 The Highland Skirt – Blue Scattered Bloom stands beside a green upholstered wooden chair.
Indoors, a person in a blue top and THE GREAT. SP26 D2 The Highland Skirt – Blue Scattered Bloom stands by a vintage green upholstered chair, wearing white lace-up boots.
Wearing THE GREAT. SP26 D2’s The Highland Skirt in Blue Scattered Bloom, a person stands on a rug in a blue jacket, white lace-up boots, and socks, with a vintage chair visible in the background.
Indoors, a person wears THE GREAT. SP26 D2's The Highland Skirt in Blue Scattered Bloom with light boots and a blue top. A vintage chair and patterned rug enhance the setting’s charm.
A woman stands indoors beside an empty green chair, wearing THE GREAT. SP26 D2’s The Highland Skirt in Blue Scattered Bloom, a blue long-sleeve top, and lace-up boots.
The Highland Skirt – Blue Scattered Bloom by THE GREAT. SP26 D2 is a high-waisted pleated skirt with a blue background, cream blossoms, red accents, and classic Highland-inspired detailing.
Size
The Highland Skirt.
Regular price $195
Regular price $325 Sale price $195
Product color swatches
Size
The Reversible Ultra Light Puffer.
Regular price $298
Regular price $425 Sale price $298
Size
The Western Embroidered Commodore Jacket.
Regular price $297
Regular price $495 Sale price $297
Size
The Quarter Zip Trail Pullover.
Regular price $75
Regular price $125 Sale price $75

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A person with long blonde hair wearing The Boxy Crew in True White by THE GREAT. CORE KNITS and white pants stands in front of a beige backdrop.
A person with long, light hair is standing with their back to the camera, wearing "The Boxy Crew. Solid -- True White" T-shirt by THE GREAT. CORE KNITS paired with white pants against a beige background.
A person is standing against a beige backdrop wearing The Boxy Crew in True White from THE GREAT. CORE KNITS, complemented by matching white drawstring pants and white sneakers.
A woman with straight brown hair wears THE GREAT. CORE KNITS The Boxy Crew. Solid -- True White, a 100% cotton tee made in the USA, with dark pants, standing against a dark blue background facing the camera neutrally.
A woman faces forward against a blue textured backdrop, wearing THE GREAT. CORE KNITS The Boxy Crew. Solid -- True White t-shirt, paired with a black belt, dark pinstripe trousers, and black shoes.
A plain white crew-neck t-shirt, crafted from 100% cotton, displayed on a white background. Product Name: The Boxy Crew. Solid -- True White from THE GREAT. CORE KNITS
size
The Boxy Crew.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
bestseller
A woman wearing THE GREAT. CORE KNITS The College Sweatshirt in Varsity Grey, blue jeans, and a red bandana stands before a beige fabric backdrop.
A hand adjusting the sleeve of The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS.
A person stands against a beige backdrop wearing THE GREAT. CORE KNITS's The College Sweatshirt in Varsity Grey, paired with blue wide-leg jeans and white sneakers. They casually tuck their hands into their pockets while a red bandana adorns their neck.
A woman with long dark hair wears The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS and black pants, standing with one hand in her pocket against a plain white background.
A person with long hair stands facing away, wearing The College Sweatshirt in Varsity Grey from THE GREAT. CORE KNITS, along with dark pants and black shoes. The background is plain and light-colored.
The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS, an oversized piece featuring a crew neck and raglan sleeves, made from double washed terry fabric, is laid flat against a white background.
size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
bestseller
SIZE
The Wide Leg Cropped Sweatpant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches
bestseller
A woman models THE GREAT. FALL 23 KNITS The College Sweatshirt in True Navy, paired with matching drawstring pants, standing before a beige fabric backdrop, her hand resting on her head.
A person with long brown hair wears THE GREAT. FALL 23 KNITS The College Sweatshirt, Solid in True Navy, with matching pants, standing with their back to the camera against a beige fabric backdrop.
A woman with long brown hair stands in profile against a beige fabric background, wearing THE GREAT. FALL 23 KNITS The College Sweatshirt in Solid -- True Navy with matching pants.
A person wearing The College Sweatshirt in True Navy from THE GREAT. FALL 23 KNITS, paired with high-waisted dark jeans and white sneakers, stands against a light fabric backdrop for a relaxed casual vibe.
A handcrafted, plain navy blue crewneck sweatshirt with ribbed cuffs and hem, lying flat. This is The College Sweatshirt in True Navy by THE GREAT., part of their FALL 23 KNITS collection.
Size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
bestseller
A woman with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid in True White and blue jeans, standing before a beige backdrop and looking at the camera with a neutral expression.
A person with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, standing in front of a neutral, textured background.
A person with long curly hair stands in profile, wearing THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, set against a beige fabric background.
Someone with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, standing sideways and turning slightly toward the camera against a neutral fabric backdrop.
A person with curly hair stands against a beige backdrop, wearing THE GREAT. CORE KNITS The Crop Tee. Solid -- True White, blue jeans, and white sneakers.
The Crop Tee in True White by THE GREAT. CORE KNITS features a plain white cotton design with short sleeves and a round neckline, set against a black background.
SIZE
The Crop Tee.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
bestseller
A person stands against a beige background wearing The Stadium Sweatpant by THE GREAT. CORE KNITS in solid Almost Black, paired with high-top sneakers and featuring an elasticated waist.
A person in chic black joggers, resembling THE GREAT. CORE KNITS' The Stadium Sweatpant in Almost Black, paired with sneakers, stands on a beige fabric background. These joggers have an elastic waistband for comfort and are made from 100% cotton, providing an ideal mix of style and ease.
A person stands on a beige fabric background wearing THE GREAT. CORE KNITS' The Stadium Sweatpant in Solid Almost Black and black high-top sneakers, highlighting its elasticated waist for comfort.
A person stands on a fabric-draped floor, wearing a black sleeveless top and The Stadium Sweatpant in Almost Black by THE GREAT. CORE KNITS, featuring an elasticated waist with a white drawstring, paired with black high-top sneakers.
A pair of The Stadium Sweatpant. Solid in Almost Black by THE GREAT. CORE KNITS, featuring an elastic waistband and elastic cuffs at the ankles, perfect for achieving a vintage athletic look.
SIZE
The Stadium Sweatpant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches +
Person wearing The Boxy Crew in Solid -- Almost Black by THE GREAT. CORE KNITS, and black pants with a white drawstring, standing in front of a beige curtain backdrop.
A person with long, wavy hair wearing The Boxy Crew. Solid -- Almost Black t-shirt by THE GREAT. CORE KNITS and black pants stands facing away against a beige background.
A person stands against a plain background wearing The Boxy Crew in Solid -- Almost Black by THE GREAT. CORE KNITS, gray sweatpants with a drawstring, and black-and-white sneakers.
The Boxy Crew by THE GREAT. CORE KNITS is a solid "Almost Black," 100% cotton, short-sleeve T-shirt with a round neckline, made in the U.S.A.
size
The Boxy Crew.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
A woman with wavy brown hair wears THE GREAT. CORE KNITS The College Sweatshirt in Washed White with light blue jeans, standing before a beige fabric backdrop.
A person with wavy brown hair, wearing THE GREAT. CORE KNITS The College Sweatshirt in Washed White and light blue jeans, stands facing away in front of a beige fabric backdrop.
A woman with wavy brown hair stands in profile against a beige fabric backdrop, wearing THE GREAT. CORE KNITS The College Sweatshirt in Washed White and light blue jeans.
A woman stands before a beige backdrop wearing THE GREAT. CORE KNITS The College Sweatshirt in Solid Washed White—an oversized 100% cotton top—paired with light blue wide-leg jeans and white sneakers.
The College Sweatshirt in Washed White by THE GREAT. CORE KNITS offers the softest hand feel for ultimate comfort, featuring a plain design with a light beige shade, oversized fit, long sleeves, and ribbed cuffs and hem.
size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
bestseller
A person wearing The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS and white sneakers stands against a beige fabric backdrop. The vintage athletic sweatpants feature an elasticated waist and gathered ankles.
Person wearing The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS with an elasticated waist and white sneakers, standing with their back to the camera against a beige backdrop.
A person in a gray outfit, featuring The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS with an elasticated waist, and white high-top Converse sneakers stands facing sideways against a beige backdrop.
Close-up of a person adjusting the white drawstring on a pair of "The Stadium Sweatpant" in Varsity Grey by THE GREAT. CORE KNITS, wearing a matching grey t-shirt.
A person stands against a dark background wearing THE GREAT. CORE KNITS The Stadium Sweatpant. Solid in Varsity Grey, paired with a matching sweatshirt and white sneakers, arms crossed and smiling slightly.
The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS features an elasticated waist and ankle cuffs, blending comfort with a vintage athletic sweatpant style.
SIZE
The Stadium Sweatpant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches +
bestseller
A person with curly hair wears THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans, standing against a plain, light-colored background.
A person with curly hair stands against a beige fabric backdrop, wearing THE GREAT. CORE KNITS' The Slim Tee. Solid in Heather Grey, paired with blue jeans and white sneakers.
A person with curly hair wears THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans, standing against a neutral, textured background.
A person with long curly hair stands in profile against a textured backdrop, wearing THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans.
Person with curly hair wears THE GREAT. CORE KNITS The Slim Tee in Heather Grey and blue jeans, standing with their back to the camera against a neutral background.
The Slim Tee in Heather Grey by THE GREAT. CORE KNITS, a narrow-fit short-sleeve t-shirt with a classic crew neckline, is displayed on a white background.
size
The Slim Tee.
Regular price $95
Regular price $95 Sale price $95
Product color swatches

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