A woman sits on a wooden block wearing a red sweater, light blue sweater draped over her shoulders, green pants, and white high-top sneakers against a neutral backdrop. A woman sits on a wooden block wearing a red sweater, light blue sweater draped over her shoulders, green pants, and white high-top sneakers against a neutral backdrop. A woman sits on a wooden box wearing a red sweatshirt, light blue sweater draped over her shoulders, olive green joggers, and white high-top sneakers.

Kissed by the Sun, Worn with Love.

the new color palette

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A woman stands outdoors in front of a building with large windows and green shrubs, wearing a patterned long-sleeve top and a dark skirt. A woman stands outdoors in front of a building with large windows and green shrubs, wearing a patterned long-sleeve top and a dark skirt. A woman stands outdoors wearing a brown leopard print cardigan and a navy blue dress with small patterns, with greenery and a building in the background.

ready, set, summer.

the summer collection

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New In

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The Attic Lace Cami.

$225
$225 $225
+ More Colors

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Cargo Fatigue Short.

$295
$295 $295
+ More Colors

The Attic Lace Dress.

$295
$295 $295
+ More Colors

The Day Break Dress.

$385
$385 $385
+ More Colors
bestseller

The Boating Pullover.

$375
$375 $375
bestseller

The Tea Time Cardigan.

$325
$325 $325
bestseller

The Day Break Dress.

$385
$385 $385
+ More Colors
bestseller

The Slouch Sweatshirt.

$250
$250 $250
+ More Colors
bestseller

The Super Bloom Eyelet Top.

$295
$295 $295
+ More Colors
bestseller

The Attic Lace Cami.

$225
$225 $225
+ More Colors

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Cargo Fatigue Short.

$295
$295 $295
+ More Colors

The Attic Lace Dress.

$295
$295 $295
+ More Colors

The Day Break Dress.

$385
$385 $385
+ More Colors
bestseller

The Boating Pullover.

$375
$375 $375
bestseller

The Tea Time Cardigan.

$325
$325 $325
bestseller

The Day Break Dress.

$385
$385 $385
+ More Colors
bestseller
A woman with long blonde hair sits on the floor in a white tank top, white shorts, and white socks against a plain, light background.
rib knits
Two women stand side by side outdoors in front of large succulents and a red building, wearing bohemian-style outfits, one in a patterned dress and the other in a sleeveless top and white pants.
Emily & Meritt's Picks
Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best-selling classics

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The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

The Wide Leg Cropped Sweatpant.

$165
$165
+ More Colors
bestseller

The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

The Lap Sweatpant.

$165
$165 $165
+ More Colors

The Slim Tee.

$95
$95
+ More Colors
+

The College Sweatshirt.

$175
$175
+ More Colors
+

The Stadium Sweatpant.

$165
$165
+ More Colors
+

The College Sweatshirt.

$175
$175
+ More Colors
+
bestseller

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca