A woman wearing a patterned sweater, jeans, and a black hat sits on a stone bench surrounded by various green plants in a garden setting. A woman wearing a patterned sweater, jeans, and a black hat sits on a stone bench surrounded by various green plants in a garden setting. A woman in a patterned cardigan, blue jeans, and black boots sits on a stone bench, wearing a wide-brimmed black hat, surrounded by green foliage.

A new collection to (pre) fall in love with.

new arrivals

SHOP NOW

New In

shop now

The Cavern Cardigan.

$450
$450 $450
bestseller

The Victorian Pleat Tank.

$295
$295 $295
bestseller

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Vignette Top.

$195
$195 $195
+ More Colors
bestseller

The Crochet Cardigan.

$385
$385 $385
+ More Colors
bestseller

The Boxy Crew.

$115
$115 $115
bestseller

The Canary Skirt.

$325
$325 $325
bestseller

The Reverie Dress.

$325
$325 $325
+ More Colors
bestseller

The College Sweatshirt.

$185
$185 $185
bestseller

The Cavern Cardigan.

$450
$450 $450
bestseller

The Victorian Pleat Tank.

$295
$295 $295
bestseller

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Boxy Crew.

$155
$155 $155
+ More Colors
bestseller

The Vignette Top.

$195
$195 $195
+ More Colors
bestseller

The Crochet Cardigan.

$385
$385 $385
+ More Colors
bestseller

The Boxy Crew.

$115
$115 $115
bestseller

The Canary Skirt.

$325
$325 $325
bestseller
A woman sits on a wooden box wearing a red sweatshirt, green jogger pants, a blue sweater draped over her shoulders, and white high-top sneakers. Beige fabric serves as the backdrop.
A NEW PALETTE: TEES & SWEATS
Two women stand side by side outdoors in front of large succulents and a red building, wearing bohemian-style outfits, one in a patterned dress and the other in a sleeveless top and white pants.
Emily & Meritt's Picks
A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling. A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling. Woman wearing a grey sweatshirt and red patterned scarf, smiling with her hand near her face against a neutral background.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best-selling classics

Shop Now

The College Sweatshirt.

$175
$175
+ More Colors
+

The Wide Leg Cropped Sweatpant.

$165
$165
+ More Colors

The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

The Wide Leg Cropped Sweatpant.

$165
$165
+ More Colors
bestseller

The Boxy Crew.

$95
$95
+ More Colors
+
bestseller

The Stadium Sweatpant.

$165
$165
+ More Colors
+

The Wide Leg Cropped Sweatpant.

$165
$165
+ More Colors

The College Sweatshirt.

$175
$175
+ More Colors
+
bestseller

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca