A woman sits cross-legged on the floor against a beige backdrop, wearing a teal sweater, brown pants, a rust-colored sweatshirt draped over her shoulders, and beige slip-on shoes. A woman sits cross-legged on the floor against a beige backdrop, wearing a teal sweater, brown pants, a rust-colored sweatshirt draped over her shoulders, and beige slip-on shoes. A woman sits on the floor with legs crossed, wearing a teal sweatshirt, brown pants, beige slippers, gray socks, and a rust-colored sweatshirt draped over her shoulders.

A new fall palette.

SOFTEN UP, IN COLOR

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Two women pose in front of a dark green backdrop; one stands wearing a patterned sweater, the other sits in a floral skirt and jacket, with a large shaggy dog lying in front of them. Two women pose in front of a dark green backdrop; one stands wearing a patterned sweater, the other sits in a floral skirt and jacket, with a large shaggy dog lying in front of them. Two women pose against a green backdrop; one stands in a patterned sweater and jeans, the other sits in a green jacket and floral skirt with a large, shaggy dog at her feet.

Fall’s Second Chapter Is Here.

DISCOVER NEW ARRIVALS

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New In

shop now
The College Sweatshirt.
$185
$185 $185
+ More Colors
+
bestseller
The Lap Sweatpant.
$175
$175 $175
+ More Colors
+
bestseller
The Slouch Sweatshirt.
$185
$185 $185
+ More Colors
+
The Stadium Sweatpant.
$175
$175 $175
+ More Colors
+
bestseller
The Pasture Jacket.
$375
$375 $375
+ More Colors
bestseller
The Nordic Scholar Cardigan.
$395
$395 $395
bestseller
The Slouch Sweatshirt.
$255
$255 $255
+ More Colors
bestseller
The Campus Crew.
$155
$155 $155
+ More Colors
bestseller
The Boxy Crew.
$155
$155 $155
+ More Colors
bestseller
The Slouch Wide Leg Jean.
$395
$395 $395
+ More Colors
Woman wearing a patterned black kimono-style jacket over a white shirt, blue jeans, and a brown belt, standing against a beige backdrop.
The Big Bandana
Two women standing side by side outdoors, smiling at the camera. Both are wearing jeans and long-sleeve shirts, with arms around each other. Trees and a wooden fence are in the background.
Emily & Meritt's Picks
A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling. A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling. Woman wearing a grey sweatshirt and red patterned scarf, smiling with her hand near her face against a neutral background.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

SHOP TEES & SWEATS

Best-selling classics

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The Wide Leg Cropped Sweatpant.
$175
$175 $175
+ More Colors
bestseller
The College Sweatshirt.
$185
$185 $185
+ More Colors
+
bestseller
The Boxy Crew.
$95
$95 $95
+ More Colors
+
bestseller
The Slim Tee.
$95
$95 $95
+ More Colors
bestseller
The Boxy Crew.
$95
$95 $95
+ More Colors
+
bestseller
The Stadium Sweatpant.
$175
$175 $175
+ More Colors
+
The Boxy Crew.
$95
$95 $95
+ More Colors
+
The Wide Leg Cropped Sweatpant.
$175
$175 $175
+ More Colors
bestseller
The College Sweatshirt.
$185
$185 $185
+ More Colors
+
The Wide Leg Cropped Sweatpant.
$175
$175 $175
+ More Colors
A person wearing a cream-colored sweatshirt with names of California locations and simple embroidered illustrations in various colors.
novelty tees & sweats
A woman stands indoors wearing a striped long-sleeve top, a patterned maxi skirt, yellow socks, and black shoes, next to a worn leather armchair against a green backdrop.
Skirts
Woman wearing a brown knit cardigan with a patterned design, blue jeans, and a patterned scarf, standing against a green background and smiling while looking upward.
sweaters
A woman with long blonde hair wears a black midi dress, black shoes, and green socks, standing against a green background.
dresses
A woman wears a short-sleeve, floral-patterned blouse with smocked detailing and a peplum hem, paired with dark pants, standing against a muted green background.
Tops
A woman poses against a green background, wearing a cream-colored fleece jacket with a brown horse pattern and dark striped pants.
JACKETS

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A boutique interior with clothing racks, shelves of ceramics, and folded items displayed on a round wooden table over a yellow ottoman.
CROSS CREEK RANCH malibu, ca
A boutique clothing store interior with neatly arranged clothes on shelves and tables, a chandelier overhead, and decorative plants placed throughout the space.
THE POST MONTECITO, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA