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A woman stands outdoors among agave plants and rocky terrain, wearing THE GREAT. PF26 The Verse Dress in Davenport Stripe, paired with brown boots and a neck scarf.
A woman stands outdoors in a desert landscape wearing THE GREAT. PF26 The Verse Dress in Davenport Stripe, paired with a brown scarf and tan cowboy boots. Agave plants and rocky terrain are visible in the background.
A woman stands outdoors by rocks and desert plants in THE GREAT. PF26 The Verse Dress -- Davenport Stripe, paired with cowboy boots and a black hat under a clear sky.
A person in THE GREAT. PF26 The Verse Dress – Davenport Stripe, boots, and a black hat stands on sandy ground outdoors, facing away, with a large agave plant and rock nearby.
The Verse Dress – Davenport Stripe by THE GREAT. PF26 features thin straps, a sleeveless design, and earthy chevron stripes in orange, green, brown, and beige. This relaxed, knee-length dress offers effortless comfort and style.
The Verse Dress.
$395
$395 $395
A person wearing THE GREAT. PF26’s The Folio Tank in Davenport Stripe, paired with a wide-brimmed hat and belted white pants, stands outdoors with hills and a clear sky in the background.
Outdoors in a desert landscape, a woman wearing THE GREAT. PF26 The Folio Tank in Davenport Stripe, a cowboy hat, and white pants with a large belt stands with mountains in the background.
Wearing THE GREAT. PF26’s The Folio Tank in Davenport Stripe, a person with a wide-brimmed hat, white pants, decorative belt, and arm tattoo stands outdoors against mountains, stylish leather folio in hand.
A woman wearing THE GREAT. PF26’s The Folio Tank in Davenport Stripe, a wide-brimmed hat, and light pants stands outdoors before mountains, facing away from the camera.
A woman stands outdoors among desert plants and hills wearing THE GREAT. PF26 The Folio Tank. in Davenport Stripe, a wide-brimmed hat, white high-waisted pants, and black shoes.
The Folio Tank. -- Davenport Stripe by THE GREAT. PF26 is a cropped tank top with multicolored chevron stripes, button front, and thin bow-tied shoulder straps.
The Folio Tank.
$195
$195 $195
Wearing THE GREAT. PF26's The Palm Lodge Cardigan in cream with a black palm tree design, an olive green lace-trim skirt, and brown boots, a person stands against a textured beige background.
A woman with curly hair wears THE GREAT. PF26 The Palm Lodge Cardigan in cream over a green lace-trim slip dress and brown suede boots, standing against a neutral textured background.
A woman with curly hair wears THE GREAT. PF26's The Palm Lodge Cardigan in cream over a green dress, standing against a beige textured background.
A woman with curly hair models THE GREAT. PF26 The Palm Lodge Cardigan in cream, detailed with black bird patterns, paired with an olive green skirt against a beige textured background.
The Palm Lodge Cardigan by THE GREAT. PF26 in cream features a black palm tree design on the back and black trim along the edges.
The Palm Lodge Cardigan by THE GREAT. PF26 in cream features black palm tree designs on the front, black edging, and a textured collar.
The Palm Lodge Cardigan.
$425
$425 $425
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A woman in THE GREAT. PF26 The Legacy Dress in Light Olive/Cream stands outdoors with cowboy boots, a necklace, and a white hat amid rocks, agave, and mountains.
A woman with long blonde hair wears THE GREAT. PF26 The Legacy Dress in Light Olive/Cream with lace trim, standing outdoors among desert plants and mountains.
Outdoors in a desert setting, a woman wears THE GREAT. PF26 The Legacy Dress in Light Olive/Cream with lace trim and brown cowboy boots amid plants and mountains.
A person in THE GREAT. PF26's The Legacy Dress—Light Olive/Cream—stands outdoors among rocks, agave plants, and distant mountains, paired with brown cowboy boots.
A woman stands outdoors on sandy ground, facing away, wearing THE GREAT. PF26 The Legacy Dress in Light Olive/Cream with lace trim and brown cowboy boots. Desert plants and mountains appear in the background.
A woman wears THE GREAT. PF26’s The Legacy Dress in Light Olive/Cream with tan boots, standing outdoors among rocks, agave plants, and mountains in a desert landscape.
The Legacy Dress by THE GREAT. PF26 features thin straps, cream lace trim at the neckline and hem, and a loose, knee-length silhouette in light olive/cream.
The Legacy Dress.
$495
$495 $495
The Structured Victorian Skirt.
$325
$325 $325
A woman wearing THE GREAT. PF26 The Varsity Cardigan in Vintage Coral and a patterned brown dress stands outdoors with mountains and desert plants in the background.
A woman stands outdoors among desert plants and mountains, wearing THE GREAT. PF26’s The Varsity Cardigan in Vintage Coral with a cowboy hat, patterned dress, and brown boots.
A woman wears THE GREAT. PF26 The Varsity Cardigan in Vintage Coral over a patterned brown dress and white cowboy hat, standing outdoors with desert mountains and cacti in the background.
A woman in a cowboy hat wears THE GREAT. PF26 The Varsity Cardigan in Vintage Coral, standing outdoors before rocky terrain and distant mountains.
A person wears THE GREAT. PF26 The Varsity Cardigan in Vintage Coral, paired with a wide-brimmed hat and long skirt, standing outdoors with mountains and cacti in the background.
THE GREAT. PF26 The Varsity Cardigan in Vintage Coral features a rust hue, geometric white pattern, button front, two pockets, and V-neckline, shown on a plain background.
The Varsity Cardigan.
$395
$395 $395
The Boxy Crew w/ Derby Graphic.
$115
$115 $115
A woman stands outdoors among rocks, cacti, and mountains, wearing THE GREAT. PF26's The Sparrow Tank -- Mineral, a sleeveless blue top with white patterns and lace trim, paired with black cowboy boots.
A woman stands outdoors before a desert landscape, wearing THE GREAT. PF26's The Sparrow Tank – Mineral, a sleeveless blue women’s top paired with matching shorts featuring white lace trim and geometric patterns.
A woman stands outdoors amid mountains and desert plants, wearing THE GREAT. PF26 Sparrow Tank – Mineral, a blue sleeveless women's top with white embroidery and lace trim, styled with a beaded necklace.
A woman with long blonde hair stands outdoors before the mountains, wearing THE GREAT. PF26’s The Sparrow Tank in Mineral, featuring embroidery and lace trim, with one hand in her pocket.
A woman stands outdoors with her back to the camera, wearing THE GREAT. PF26's The Sparrow Tank in Mineral and matching shorts, both featuring white embroidery and lace trim, set against a desert landscape.
The Sparrow Tank by THE GREAT. PF26 in Mineral: a sleeveless blue women's top featuring white geometric embroidery and a lace-trimmed hem, shown against a white background.
The Sparrow Tank.
$325
$325 $325
A person wearing THE GREAT. PF26 Mountain Lodge Cardigan in Taos Stripe over a blue patterned dress, with one hand in the cardigan pocket.
A woman stands before an ornately carved wooden door, wearing THE GREAT. PF26’s Mountain Lodge Cardigan in Taos Stripe over a patterned blue dress and a beaded necklace.
A woman in profile wears THE GREAT. PF26's The Mountain Lodge Cardigan – Taos Stripe and a blue skirt, standing before an ornate wooden door with intricate carvings.
A woman with long blonde hair stands facing an ornate wooden door, wearing THE GREAT. PF26’s The Mountain Lodge Cardigan in Taos Stripe and a blue patterned skirt.
A woman stands before an ornate wooden door, wearing a blue patterned dress, brown cowboy boots, and THE GREAT. PF26's The Mountain Lodge Cardigan in Taos Stripe.
The Mountain Lodge Cardigan – Taos Stripe by THE GREAT. PF26 features a navy collar and cuffs, multicolored horizontal stripes in blue, orange, peach, green, and beige tones, plus two front pockets.
The Mountain Lodge Cardigan.
$450
$450 $450
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Close-up of a textured fabric with a brand label reading ROZ + THE GREAT on a light gray background
THE SWEATSHIRT HAIR TOWEL
Two women in casual jeans and boots pose together in a green living room with a brown velvet sofa and a patterned rug.
Emily & Meritt's Picks
Woman wearing a grey sweatshirt and red patterned scarf, smiling with her hand near her face against a neutral background. Woman wearing a grey sweatshirt and red patterned scarf, smiling with her hand near her face against a neutral background.
A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling. A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling.

SHOP TEES & SWEATS SHOP TEES & SWEATS

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A person with long blonde hair wearing The Boxy Crew in True White by THE GREAT. CORE KNITS and white pants stands in front of a beige backdrop.
A person with long, light hair is standing with their back to the camera, wearing "The Boxy Crew. Solid -- True White" T-shirt by THE GREAT. CORE KNITS paired with white pants against a beige background.
A person is standing against a beige backdrop wearing The Boxy Crew in True White from THE GREAT. CORE KNITS, complemented by matching white drawstring pants and white sneakers.
A woman with straight brown hair wears THE GREAT. CORE KNITS The Boxy Crew. Solid -- True White, a 100% cotton tee made in the USA, with dark pants, standing against a dark blue background facing the camera neutrally.
A woman faces forward against a blue textured backdrop, wearing THE GREAT. CORE KNITS The Boxy Crew. Solid -- True White t-shirt, paired with a black belt, dark pinstripe trousers, and black shoes.
A plain white crew-neck t-shirt, crafted from 100% cotton, displayed on a white background. Product Name: The Boxy Crew. Solid -- True White from THE GREAT. CORE KNITS
The Boxy Crew.
$95
$95 $95
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bestseller
A woman wearing THE GREAT. CORE KNITS The College Sweatshirt in Varsity Grey, blue jeans, and a red bandana stands before a beige fabric backdrop.
A hand adjusting the sleeve of The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS.
A person stands against a beige backdrop wearing THE GREAT. CORE KNITS's The College Sweatshirt in Varsity Grey, paired with blue wide-leg jeans and white sneakers. They casually tuck their hands into their pockets while a red bandana adorns their neck.
A woman with long dark hair wears The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS and black pants, standing with one hand in her pocket against a plain white background.
A person with long hair stands facing away, wearing The College Sweatshirt in Varsity Grey from THE GREAT. CORE KNITS, along with dark pants and black shoes. The background is plain and light-colored.
The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS, an oversized piece featuring a crew neck and raglan sleeves, made from double washed terry fabric, is laid flat against a white background.
The College Sweatshirt.
$185
$185 $185
+
bestseller
The Wide Leg Cropped Sweatpant.
$175
$175 $175
bestseller
A woman models THE GREAT. FALL 23 KNITS The College Sweatshirt in True Navy, paired with matching drawstring pants, standing before a beige fabric backdrop, her hand resting on her head.
A person with long brown hair wears THE GREAT. FALL 23 KNITS The College Sweatshirt, Solid in True Navy, with matching pants, standing with their back to the camera against a beige fabric backdrop.
A woman with long brown hair stands in profile against a beige fabric background, wearing THE GREAT. FALL 23 KNITS The College Sweatshirt in Solid -- True Navy with matching pants.
A person wearing The College Sweatshirt in True Navy from THE GREAT. FALL 23 KNITS, paired with high-waisted dark jeans and white sneakers, stands against a light fabric backdrop for a relaxed casual vibe.
A handcrafted, plain navy blue crewneck sweatshirt with ribbed cuffs and hem, lying flat. This is The College Sweatshirt in True Navy by THE GREAT., part of their FALL 23 KNITS collection.
The College Sweatshirt.
$185
$185 $185
+
bestseller
A woman with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid in True White and blue jeans, standing before a beige backdrop and looking at the camera with a neutral expression.
A person with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, standing in front of a neutral, textured background.
A person with long curly hair stands in profile, wearing THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, set against a beige fabric background.
Someone with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, standing sideways and turning slightly toward the camera against a neutral fabric backdrop.
A person with curly hair stands against a beige backdrop, wearing THE GREAT. CORE KNITS The Crop Tee. Solid -- True White, blue jeans, and white sneakers.
The Crop Tee in True White by THE GREAT. CORE KNITS features a plain white cotton design with short sleeves and a round neckline, set against a black background.
The Crop Tee.
$95
$95 $95
+
bestseller
A person stands against a beige background wearing The Stadium Sweatpant by THE GREAT. CORE KNITS in solid Almost Black, paired with high-top sneakers and featuring an elasticated waist.
A person in chic black joggers, resembling THE GREAT. CORE KNITS' The Stadium Sweatpant in Almost Black, paired with sneakers, stands on a beige fabric background. These joggers have an elastic waistband for comfort and are made from 100% cotton, providing an ideal mix of style and ease.
A person stands on a beige fabric background wearing THE GREAT. CORE KNITS' The Stadium Sweatpant in Solid Almost Black and black high-top sneakers, highlighting its elasticated waist for comfort.
A person stands on a fabric-draped floor, wearing a black sleeveless top and The Stadium Sweatpant in Almost Black by THE GREAT. CORE KNITS, featuring an elasticated waist with a white drawstring, paired with black high-top sneakers.
A pair of The Stadium Sweatpant. Solid in Almost Black by THE GREAT. CORE KNITS, featuring an elastic waistband and elastic cuffs at the ankles, perfect for achieving a vintage athletic look.
The Stadium Sweatpant.
$175
$175 $175
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Person wearing The Boxy Crew in Solid -- Almost Black by THE GREAT. CORE KNITS, and black pants with a white drawstring, standing in front of a beige curtain backdrop.
A person with long, wavy hair wearing The Boxy Crew. Solid -- Almost Black t-shirt by THE GREAT. CORE KNITS and black pants stands facing away against a beige background.
A person stands against a plain background wearing The Boxy Crew in Solid -- Almost Black by THE GREAT. CORE KNITS, gray sweatpants with a drawstring, and black-and-white sneakers.
The Boxy Crew by THE GREAT. CORE KNITS is a solid "Almost Black," 100% cotton, short-sleeve T-shirt with a round neckline, made in the U.S.A.
The Boxy Crew.
$95
$95 $95
+
A woman with wavy brown hair wears THE GREAT. CORE KNITS The College Sweatshirt in Washed White with light blue jeans, standing before a beige fabric backdrop.
A person with wavy brown hair, wearing THE GREAT. CORE KNITS The College Sweatshirt in Washed White and light blue jeans, stands facing away in front of a beige fabric backdrop.
A woman with wavy brown hair stands in profile against a beige fabric backdrop, wearing THE GREAT. CORE KNITS The College Sweatshirt in Washed White and light blue jeans.
A woman stands before a beige backdrop wearing THE GREAT. CORE KNITS The College Sweatshirt in Solid Washed White—an oversized 100% cotton top—paired with light blue wide-leg jeans and white sneakers.
The College Sweatshirt in Washed White by THE GREAT. CORE KNITS offers the softest hand feel for ultimate comfort, featuring a plain design with a light beige shade, oversized fit, long sleeves, and ribbed cuffs and hem.
The College Sweatshirt.
$185
$185 $185
+
bestseller
A person wearing The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS and white sneakers stands against a beige fabric backdrop. The vintage athletic sweatpants feature an elasticated waist and gathered ankles.
Person wearing The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS with an elasticated waist and white sneakers, standing with their back to the camera against a beige backdrop.
A person in a gray outfit, featuring The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS with an elasticated waist, and white high-top Converse sneakers stands facing sideways against a beige backdrop.
Close-up of a person adjusting the white drawstring on a pair of "The Stadium Sweatpant" in Varsity Grey by THE GREAT. CORE KNITS, wearing a matching grey t-shirt.
A person stands against a dark background wearing THE GREAT. CORE KNITS The Stadium Sweatpant. Solid in Varsity Grey, paired with a matching sweatshirt and white sneakers, arms crossed and smiling slightly.
The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS features an elasticated waist and ankle cuffs, blending comfort with a vintage athletic sweatpant style.
The Stadium Sweatpant.
$175
$175 $175
+
bestseller
A person with curly hair wears THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans, standing against a plain, light-colored background.
A person with curly hair stands against a beige fabric backdrop, wearing THE GREAT. CORE KNITS' The Slim Tee. Solid in Heather Grey, paired with blue jeans and white sneakers.
A person with curly hair wears THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans, standing against a neutral, textured background.
A person with long curly hair stands in profile against a textured backdrop, wearing THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans.
Person with curly hair wears THE GREAT. CORE KNITS The Slim Tee in Heather Grey and blue jeans, standing with their back to the camera against a neutral background.
The Slim Tee in Heather Grey by THE GREAT. CORE KNITS, a narrow-fit short-sleeve t-shirt with a classic crew neckline, is displayed on a white background.
The Slim Tee.
$95
$95 $95
dresses
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Skirts & Shorts
novelty tees & sweats
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MEET OUR FOUNDERS Emily Current and Meritt Elliott

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Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

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A boutique interior with clothing racks, shelves of ceramics, and folded items displayed on a round wooden table over a yellow ottoman.
CROSS CREEK RANCH malibu, ca
A boutique clothing store interior with neatly arranged clothes on shelves and tables, a chandelier overhead, and decorative plants placed throughout the space.
THE POST MONTECITO, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA