Privacy Policy
Last Updated: June 9, 2026
THE GREAT. (“THE GREAT.”, “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information we collect through our website, mobile experiences, customer service interactions, retail stores, and other services (collectively, the “Services”).
This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information, as well as the choices available to you regarding your information.
INFORMATION WE COLLECT
We may collect information directly from you, automatically through your use of our Services, and from third parties.
Information You Provide
We may collect information you provide when you:
- Create an account
- Place an order
- Subscribe to emails or SMS messages
- Participate in promotions or surveys
- Submit product reviews
- Contact customer service
- Request information from us
This information may include:
- Name
- Email address
- Phone number
- Billing and shipping address
- Account credentials
- Purchase history
- Communications with us
- Preferences and interests
Information Collected Automatically
When you use our Services, we may automatically collect information such as:
- IP address
- Device identifiers
- Browser type
- Operating system
- Referring URLs
- Pages visited
- Clickstream information
- Search activity
- Session information
- General location information derived from IP address
- Interactions with website features and content
Information From Third Parties
We may receive information from:
- Ecommerce platform providers
- Payment processors
- Shipping and logistics providers
- Fraud prevention providers
- Analytics providers
- Marketing and advertising partners
- Social media platforms
- Reviews and user-generated content providers
- International commerce providers
HOW WE USE INFORMATION
We may use personal information to:
- Process and fulfill orders
- Manage customer accounts
- Provide customer service
- Communicate with you about orders and returns
- Send marketing communications
- Personalize your experience
- Improve our products and Services
- Analyze website performance and customer behavior
- Conduct research and analytics
- Detect, investigate, and prevent fraud
- Protect the security of our Services
- Comply with legal obligations
- Enforce our Terms and policies
COOKIES AND TRACKING TECHNOLOGIES
We and our service providers use cookies, pixels, local storage technologies, SDKs, and similar technologies to operate and improve our Services.
These technologies help us:
- Keep you logged in
- Remember preferences
- Maintain shopping carts
- Measure site performance
- Understand how visitors use our Services
- Personalize content and experiences
- Measure advertising effectiveness
- Detect fraud and security incidents
The technologies we use generally fall into the following categories:
Necessary Technologies
These technologies are required for the website to function and cannot be disabled in our systems. They support core operations such as page navigation, secure checkout, account authentication, shopping cart functionality, fraud prevention, and website security.
They may also be used to enable essential business operations such as payment processing, order fulfillment, and maintaining secure user sessions. In addition, these technologies may support localized website functionality, including currency selection, regional settings, international checkout, and country-specific experiences.
Statistics Technologies
These technologies help us understand how visitors interact with our website by collecting and reporting information in an aggregated or pseudonymized form.
This may include information about pages visited, navigation paths, time spent on pages, clicks, scroll behavior, device and browser information, and site performance metrics.
We use this information to improve website functionality, troubleshoot issues, optimize performance, and better understand customer behavior and product engagement.
Where applicable, these technologies may include session replay or behavior analytics tools that help us understand how users interact with website features.
Marketing Technologies
These technologies are used to deliver and measure marketing and advertising efforts. They help us understand the effectiveness of campaigns, personalize marketing communications, and manage customer acquisition and engagement.
This may include technologies used for advertising measurement, audience segmentation, affiliate and influencer attribution, and communication tracking across email, SMS, and paid advertising channels.
These technologies may also enable us or our partners to show you more relevant advertising based on your interests and interactions with our website or other websites.
Preferences
These technologies allow the website to remember choices you make in order to provide a more personalized and consistent experience. This may include remembering your language preferences, region, currency selection, login status, and other display or site customization settings.
They help improve usability by reducing the need to re-enter information and ensuring the website reflects your preferred settings across visits.
Cookie and Preference Management (Consentmo)
We use a cookie consent management tool that allows you to control your cookie preferences. Non-essential cookies and similar tracking technologies will only be used where you have provided consent, where required by law.
You may update or withdraw your consent at any time by accessing the cookie settings widget available on our website. Your preferences will be stored and applied on future visits, subject to applicable legal or technical limitations.
Where required, we also respect browser-based signals and region-specific privacy preferences, including opt-out mechanisms for targeted advertising.
ANALYTICS AND SESSION REPLAY TECHNOLOGIES
We and our service providers may use analytics tools and website interaction technologies that help us understand how visitors engage with our Services. These technologies may collect information regarding:
- Page views
- Clicks
- Scrolling activity
- Navigation patterns
- Device and browser information
- Interactions with website features
This information helps us improve website functionality, customer experience, security, and performance.
FRAUD PREVENTION AND SECURITY
We may collect and use information relating to devices, browsers, transactions, and website activity to detect, investigate, and prevent fraud, unauthorized transactions, security incidents, and other harmful or illegal activity.
MARKETING COMMUNICATIONS
You may choose to receive promotional emails, SMS messages, and other communications from us.
You may unsubscribe from marketing emails by using the unsubscribe link included in those messages.
You may opt out of SMS communications by following the instructions included in the message or by replying STOP where applicable.
Even if you opt out of marketing communications, we may continue to send transactional or service-related communications.
HOW WE SHARE INFORMATION
We may share personal information with the following categories of recipients:
Service Providers
We may share information with service providers that perform services on our behalf, including:
- Ecommerce platform providers
- Payment processors
- Fraud prevention providers
- Shipping and logistics providers
- Customer support providers
- Analytics providers
- Marketing and advertising partners
- Email and SMS service providers
- Reviews and user-generated content providers
- International commerce providers
Business Transfers
We may disclose information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.
Legal Requirements
We may disclose information when required by law or when we reasonably believe disclosure is necessary to:
- Comply with legal obligations
- Protect our rights or property
- Protect the safety of customers or others
- Investigate fraud or security incidents
SALE OR SHARING OF PERSONAL INFORMATION
Depending on your location, you may have the right to opt out of the “sale” or “sharing” of your personal information as defined under applicable privacy laws, including the California Consumer Privacy Act (as amended by the California Privacy Rights Act).
We may share certain identifiers and online activity information with third-party partners, such as advertising, analytics, and marketing providers, for purposes including measuring marketing effectiveness, delivering personalized advertising, and understanding customer engagement across websites and services.
You may exercise your right to opt out of such sharing by using the “Do Not Sell or Share My Personal Information” link available in the footer of our website or through our cookie preference settings.
RETENTION OF INFORMATION
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to process transactions, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations.
Retention periods may vary depending on the type of information, the context in which it was collected, and applicable legal or operational requirements. When personal information is no longer needed, we will delete, anonymize, or de-identify it in accordance with applicable laws and our internal policies.
SECURITY
We maintain administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
YOUR PRIVACY RIGHTS
Depending on where you live, you may have certain rights regarding your personal information, including the right to:
- Access personal information
- Correct inaccurate information
- Delete personal information
- Obtain information about our data practices
- Opt out of certain advertising or profiling activities
- Appeal certain decisions where required by law
To submit a privacy rights request — including requests to access, correct, or delete your personal information — please visit our Your Privacy Preferences page or email us at hello@thisisthegreat.com. We may need to verify your identity before processing your request. We will respond in accordance with applicable law, generally within 45 days of receipt.
CALIFORNIA PRIVACY RIGHTS
California residents may have additional rights under applicable California privacy laws, including rights relating to access, deletion, correction, and certain uses of personal information.
California residents may also have the right to opt out of certain sharing of personal information for advertising purposes.
To exercise applicable rights, please contact us using the information below.
INTERNATIONAL PRIVACY RIGHTS
If you are located outside the United States, including in the European Union or United Kingdom, you may have additional rights regarding your personal information under applicable local laws, such as the General Data Protection Regulation (GDPR). These may include the right to object to or restrict certain processing, the right to data portability, and the right to lodge a complaint with your local supervisory authority. To exercise any of these rights, click the "Do Not Sell Or Share My Personal Information" link in the footer of our website, or contact us using the information below.
CHILDREN’S PRIVACY
Our Services, including account creation and website features, are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete it. If you believe we may have collected information from a child, please contact us at hello@thisisthegreat.com.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.
CONTACT US
If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, please get in touch with us at:
- E-mail: hello@thisisthegreat.com
- Postal Address: 508 South San Vicente, Los Angeles, CA 90048
- Phone: 1-888-473-2922