Text overlay reads "The Winter Sale. Take an extra 25% off sale items. Shop Now" against a background of tall trees and green foliage. Text overlay reads "The Winter Sale. Take an extra 25% off sale items. Shop Now" against a background of tall trees and green foliage.
Text overlay on a forest background reads: "The Winter Sale. Take an extra 25% off sale items." A white "Shop Now" button is below the text. Text overlay on a forest background reads: "The Winter Sale. Take an extra 25% off sale items." A white "Shop Now" button is below the text.

Best Of Sale

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The Polar Puffer.
$257
$395 $257
EXTRA 25% OFF AT CHECKOUT
The Alps Puffer Jacket.
$244
$375 $244
+ More Colors
EXTRA 25% OFF AT CHECKOUT
The Plush Tundra Jacket.
$179
$275 $179
+ More Colors
EXTRA 25% OFF AT CHECKOUT
The Polar Vest.
$179
$275 $179
EXTRA 25% OFF AT CHECKOUT
The Whistler Puffer.
$309
$475 $309
EXTRA 25% OFF AT CHECKOUT
The Teammate Sweatshirt.
$120
$185 $120
EXTRA 25% OFF AT CHECKOUT
The V-Neck Tee.
$68
$105 $68
EXTRA 25% OFF AT CHECKOUT
The Teammate Sweatshirt.
$120
$185 $120
EXTRA 25% OFF AT CHECKOUT
The Cropped Sweatpant.
$114
$175 $114
+ More Colors
EXTRA 25% OFF AT CHECKOUT
The Slouch Sweatshirt.
$204
$255 $204
EXTRA 25% OFF AT CHECKOUT
A woman wearing a patterned jacket and a knit hat sits outdoors on dry grass, resting her chin on her hand and looking to the side.
The Great. OUTDOORS
Two women stand in front of a wall with fabric swatches, art, and notes. One is standing, the other is seated on a stool. Folded clothes and a horse picture are on the floor nearby.
Emily & Meritt's Picks
Woman wearing a grey sweatshirt and red patterned scarf, smiling with her hand near her face against a neutral background. Woman wearing a grey sweatshirt and red patterned scarf, smiling with her hand near her face against a neutral background.
A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling. A person wearing a gray sweatshirt and red bandana stands in front of a beige background, raising one hand near their face and smiling.

SHOP TEES & SWEATS SHOP TEES & SWEATS

Featured

Shop Now
The Fleece Rookie Sweatshirt.
$185
$185 $185
+ More Colors
+
bestseller
The Fleece Stadium Sweatpant.
$175
$175 $175
+ More Colors
The Boxy Crew.
$95
$95 $95
+ More Colors
+
bestseller
The Fleece College Sweatshirt.
$185
$185 $185
+ More Colors
bestseller
The Fleece Victory Sweatpant.
$175
$175 $175
+ More Colors
The Boxy Crew.
$95
$95 $95
+ More Colors
+
bestseller
The Slim Tee.
$95
$95 $95
+ More Colors
bestseller
The Stadium Sweatpant.
$175
$175 $175
+ More Colors
+
The College Sweatshirt.
$185
$185 $185
+ More Colors
+
bestseller
The Wide Leg Cropped Sweatpant.
$175
$175 $175
+ More Colors
A woman in a black floral dress and brown hat stands next to a wooden stool against a neutral backdrop.
dresses
A woman with long, wavy blonde hair wearing a tan floral belted cardigan, blue jeans, and a white scarf sits on a stool against a textured gray backdrop.
sweaters
A woman with curly hair wearing a black sheer ruffled dress with a silver belt stands in front of a plain, beige background.
Tops
A person wearing a black pleated skirt with red floral embroidery, a white top, and black lace-up boots stands next to a wooden chest.
Skirts
Four folded holiday-themed sweatshirts on a gray surface, featuring Christmas, Hanukkah, and festive designs in red, green, navy, and light blue.
novelty tees & sweats
A woman with wavy blonde hair wears a black button-up jacket and patterned pants, standing against a plain, textured background.
JACKETS

MEET OUR FOUNDERS Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A boutique interior with clothing racks, shelves of ceramics, and folded items displayed on a round wooden table over a yellow ottoman.
CROSS CREEK RANCH malibu, ca
A boutique clothing store interior with neatly arranged clothes on shelves and tables, a chandelier overhead, and decorative plants placed throughout the space.
THE POST MONTECITO, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA