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A woman wears THE GREAT.'s The Boxy Crew in Solid Fennel (SU26 SEASONAL CORE) with matching shorts, standing against a neutral background and holding up her curly hair as she looks to the side.
A woman with curly hair wears THE GREAT.'s The Boxy Crew in Solid Fennel, paired with matching green drawstring pants, standing against a neutral background.
A person with long curly hair wears THE GREAT. SU26 SEASONAL CORE The Boxy Crew. Solid -- Fennel t-shirt and matching green pants, standing before a beige fabric backdrop.
A person with curly hair stands with their back to the camera, wearing THE GREAT.'s Boxy Crew Solid t-shirt in Fennel from the SU26 SEASONAL CORE collection, paired with green pants against a plain, light-colored background.
A person stands facing forward wearing THE GREAT. SU26 SEASONAL CORE The Boxy Crew. Solid -- Fennel, paired with matching green drawstring sweatpants and white sneakers, set against a plain beige backdrop.
The Boxy Crew. Solid -- Fennel by THE GREAT., a women's short-sleeve boxy t-shirt in green, is shown laid flat on a white background.
Size
The Boxy Crew.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
A woman stands on a boat in front of city buildings and water, wearing THE GREAT. SU26 The Bass Cardigan in Grove over a white dress.
A woman wearing THE GREAT. SU26's The Bass Cardigan in Grove, featuring a whale pattern, stands on a wooden boat with water and buildings in the background.
A person wearing THE GREAT. SU26 The Bass Cardigan -- Grove, featuring a whale and fish design on the back, stands on a boat facing away from the camera.
A woman stands on a wooden boat deck, wearing THE GREAT. SU26's The Bass Cardigan – Grove over a white dress and holding a striped bag, with water and distant buildings in the background.
The Bass Cardigan - Grove by THE GREAT. SU26 is a green knit cardigan with a white wave pattern at the hem and three fish designs on the back, including a large black and white fish.
The Bass Cardigan by THE GREAT. SU26 in Grove: a green knit cardigan with collar, featuring two orca whale designs on the front and white wave patterns on the waist and sleeves.
Size
The Bass Cardigan.
Regular price $395
Regular price $395 Sale price $395
bestseller
A woman wearing THE GREAT. SU26 The Day Break Dress in White stands on a wooden boat deck near a green-and-white striped bench, with water and city buildings in the background.
A woman in THE GREAT. SU26 The Day Break Dress - White stands on a wooden boat, with water and palm trees in the background.
A woman in THE GREAT. SU26’s The Day Break Dress – White stands on a wooden boat deck, facing away with water and buildings behind her.
A woman wearing THE GREAT. SU26 Day Break Dress in white and a green cardigan stands on a wooden boat deck with striped seats and water in the background.
A woman in a green sweater and THE GREAT. SU26 The Day Break Dress in White stands on a wooden boat deck, with a marina and buildings in the background.
The Day Break Dress by THE GREAT. SU26 is a sleeveless white sundress featuring a fitted bodice, button front detail, and a gathered, flowy skirt.
Size
The Day Break Dress.
Regular price $395
Regular price $395 Sale price $395
Product color swatches
Size
The Boxy Crew w/ Sailing Boats Graphic.
Regular price $115
Regular price $115 Sale price $115
bestseller
A woman stands outdoors in front of a white boat, wearing THE GREAT. SU26 The Little Tee. -- Soft Yellow Stripe and yellow drawstring pants, her hands in her pockets.
A woman wears THE GREAT. SU26's The Little Tee in Soft Yellow Stripe, paired with yellow pants, standing before a white boat on a sunny day.
A woman wears THE GREAT. SU26 The Little Tee in Soft Yellow Stripe and yellow drawstring shorts while standing in front of a boat.
Woman stands on a dock before a white boat, wearing THE GREAT. SU26's The Little Tee in Soft Yellow Stripe, loose yellow pants, and beige shoes.
The Little Tee by THE GREAT. SU26, featuring soft yellow and white horizontal stripes, short sleeves, and a crew neck, is shown laid flat on a white background.
Size
The Little Tee.
Regular price $125
Regular price $125 Sale price $125
Product color swatches
A woman with long dark hair wears THE GREAT. SU26 The Vignette Top in white and a red patterned skirt, standing outdoors near boats at a marina.
A woman wearing THE GREAT. SU26 The Vignette Top in white and a red patterned skirt stands on a boat, holding the railing with a harbor and sailboats in the background.
A woman with long dark hair stands on a boat, wearing THE GREAT. SU26’s The Vignette Top in white and a red patterned skirt, with a marina and boats visible in the background.
A woman with long wavy hair wears THE GREAT. SU26 The Vignette Top in white and a red patterned skirt, standing by a marina with boats in the background.
A woman stands on a wooden boat in front of a marina, wearing THE GREAT. SU26's The Vignette Top in white and a red patterned skirt, with docked boats in the background.
A person wears The Vignette Top in white by THE GREAT. SU26, featuring sleeveless design and ruffled edges. The cropped photo focuses on the chic details of this women’s blouse, with only the upper body visible.
The Vignette Top in white by THE GREAT. SU26 is a sleeveless top with a V-neckline, front buttons, and ruffled trim on the neckline and armholes, shown against a plain white background.
Size
The Vignette Top.
Regular price $195
Regular price $195 Sale price $195
Product color swatches
bestseller
A woman stands on a wooden deck in THE GREAT. SU26's The Drop Waist Dress – Red Sailboat Bandana, paired with beige shoes. A wooden door and lifebuoy are visible in the background.
A woman stands in profile on a wooden deck near a door, wearing THE GREAT. SU26's The Drop Waist Dress in Red Sailboat Bandana, with hands behind her back and looking ahead.
A woman stands on a wooden deck in front of a door, wearing THE GREAT. SU26's The Drop Waist Dress in Red Sailboat Bandana, paired with beige shoes.
A woman stands indoors by a wooden door, wearing THE GREAT. SU26 The Drop Waist Dress -- Red Sailboat Bandana, a red sleeveless dress with blue and white geometric patterns.
A woman in THE GREAT. SU26 The Drop Waist Dress – Red Sailboat Bandana, paired with beige shoes, stands on a wooden boat deck looking to the side.
THE GREAT. SU26 "The Drop Waist Dress" in Red Sailboat Bandana, a sleeveless red dress with thin straps and blue and white geometric paisley print, shown on a white background.
Size
The Drop Waist Dress.
Regular price $395
Regular price $395 Sale price $395
Product color swatches
bestseller
A woman wearing THE GREAT. SU26 The Little Tee in Pimento Stripe and red pants stands in front of a white boat on a sunny day.
A woman in THE GREAT.'s The Little Tee -- Pimento Stripe stands in front of a yacht on a sunny day, paired with red shorts.
A person with light brown hair stands outdoors beside a white boat, wearing THE GREAT. SU26’s The Little Tee -- Pimento Stripe and red shorts.
A woman stands on a dock in front of a white boat, wearing THE GREAT. SU26 The Little Tee in Pimento Stripe, red shorts, and light-colored boat shoes.
The Little Tee by THE GREAT. SU26 in Pimento Stripe is a short-sleeved, red and white striped top with a round neckline and slightly cropped hem, shown laid flat.
Size
The Little Tee.
Regular price $125
Regular price $125 Sale price $125
Product color swatches
bestseller
A woman with curly hair wears THE GREAT. SU26 SEASONAL CORE The College Sweatshirt in Solid Guava, paired with matching sweatpants, standing against a neutral fabric backdrop.
A woman with curly hair wears THE GREAT. SU26 SEASONAL CORE The College Sweatshirt in Solid Guava, standing against a neutral fabric backdrop and facing the camera.
A person with curly hair wears THE GREAT. SU26 SEASONAL CORE The College Sweatshirt. Solid -- Guava, standing against a neutral fabric background and looking at the camera.
A person with long curly hair wears THE GREAT. SU26 SEASONAL CORE The College Sweatshirt, Solid -- Guava, and matching pants in profile against a beige fabric background.
Person with curly hair wears THE GREAT. SU26 SEASONAL CORE "The College Sweatshirt. Solid -- Guava" and matching pants, standing with their back to the camera against a neutral fabric backdrop.
A person stands facing forward, wearing THE GREAT. SU26 SEASONAL CORE's The College Sweatshirt in Solid Guava, paired with matching sweatpants and white high-top sneakers, in front of a beige fabric backdrop.
The College Sweatshirt by THE GREAT. SU26 SEASONAL CORE, in solid Guava, is a plain long-sleeve crewneck displayed on a white background.
Size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
Person wearing THE GREAT. SU26 SEASONAL CORE The Jersey Jogger Pant in Fennel, with a matching green top and white high-top Converse sneakers, standing against a neutral fabric backdrop.
A person wears The Jersey Jogger Pant in Fennel by THE GREAT. SU26 SEASONAL CORE with white sneakers, standing against a plain beige background.
Model wears THE GREAT. SU26 SEASONAL CORE The Jersey Jogger Pant in Fennel, featuring large front pockets and paired with white sneakers, against a neutral background.
Model wearing THE GREAT. SU26 SEASONAL CORE The Jersey Jogger Pant in Fennel with a matching green top and white high-top sneakers, standing with hand in pocket, facing away from the camera against a plain background.
A person faces forward wearing THE GREAT. SU26 SEASONAL CORE The Jersey Jogger Pant in Fennel with a matching tee and white sneakers, set against a plain beige backdrop.
The Jersey Jogger Pant in Fennel by THE GREAT. SU26 SEASONAL CORE features an elastic waistband, white drawstring, side pockets, and elastic cuffs, shown on a white background.
Size
The Jersey Jogger Pant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches

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A person with long blonde hair wearing The Boxy Crew in True White by THE GREAT. CORE KNITS and white pants stands in front of a beige backdrop.
A person with long, light hair is standing with their back to the camera, wearing "The Boxy Crew. Solid -- True White" T-shirt by THE GREAT. CORE KNITS paired with white pants against a beige background.
A person is standing against a beige backdrop wearing The Boxy Crew in True White from THE GREAT. CORE KNITS, complemented by matching white drawstring pants and white sneakers.
A woman with straight brown hair wears THE GREAT. CORE KNITS The Boxy Crew. Solid -- True White, a 100% cotton tee made in the USA, with dark pants, standing against a dark blue background facing the camera neutrally.
A woman faces forward against a blue textured backdrop, wearing THE GREAT. CORE KNITS The Boxy Crew. Solid -- True White t-shirt, paired with a black belt, dark pinstripe trousers, and black shoes.
A plain white crew-neck t-shirt, crafted from 100% cotton, displayed on a white background. Product Name: The Boxy Crew. Solid -- True White from THE GREAT. CORE KNITS
size
The Boxy Crew.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
bestseller
A woman wearing THE GREAT. CORE KNITS The College Sweatshirt in Varsity Grey, blue jeans, and a red bandana stands before a beige fabric backdrop.
A hand adjusting the sleeve of The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS.
A person stands against a beige backdrop wearing THE GREAT. CORE KNITS's The College Sweatshirt in Varsity Grey, paired with blue wide-leg jeans and white sneakers. They casually tuck their hands into their pockets while a red bandana adorns their neck.
A woman with long dark hair wears The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS and black pants, standing with one hand in her pocket against a plain white background.
A person with long hair stands facing away, wearing The College Sweatshirt in Varsity Grey from THE GREAT. CORE KNITS, along with dark pants and black shoes. The background is plain and light-colored.
The College Sweatshirt in Varsity Grey by THE GREAT. CORE KNITS, an oversized piece featuring a crew neck and raglan sleeves, made from double washed terry fabric, is laid flat against a white background.
size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
bestseller
SIZE
The Wide Leg Cropped Sweatpant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches
bestseller
A woman models THE GREAT. FALL 23 KNITS The College Sweatshirt in True Navy, paired with matching drawstring pants, standing before a beige fabric backdrop, her hand resting on her head.
A person with long brown hair wears THE GREAT. FALL 23 KNITS The College Sweatshirt, Solid in True Navy, with matching pants, standing with their back to the camera against a beige fabric backdrop.
A woman with long brown hair stands in profile against a beige fabric background, wearing THE GREAT. FALL 23 KNITS The College Sweatshirt in Solid -- True Navy with matching pants.
A person wearing The College Sweatshirt in True Navy from THE GREAT. FALL 23 KNITS, paired with high-waisted dark jeans and white sneakers, stands against a light fabric backdrop for a relaxed casual vibe.
A handcrafted, plain navy blue crewneck sweatshirt with ribbed cuffs and hem, lying flat. This is The College Sweatshirt in True Navy by THE GREAT., part of their FALL 23 KNITS collection.
Size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
bestseller
A woman with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid in True White and blue jeans, standing before a beige backdrop and looking at the camera with a neutral expression.
A person with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, standing in front of a neutral, textured background.
A person with long curly hair stands in profile, wearing THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, set against a beige fabric background.
Someone with curly hair wears THE GREAT. CORE KNITS The Crop Tee. Solid -- True White and blue jeans, standing sideways and turning slightly toward the camera against a neutral fabric backdrop.
A person with curly hair stands against a beige backdrop, wearing THE GREAT. CORE KNITS The Crop Tee. Solid -- True White, blue jeans, and white sneakers.
The Crop Tee in True White by THE GREAT. CORE KNITS features a plain white cotton design with short sleeves and a round neckline, set against a black background.
SIZE
The Crop Tee.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
bestseller
A person stands against a beige background wearing The Stadium Sweatpant by THE GREAT. CORE KNITS in solid Almost Black, paired with high-top sneakers and featuring an elasticated waist.
A person in chic black joggers, resembling THE GREAT. CORE KNITS' The Stadium Sweatpant in Almost Black, paired with sneakers, stands on a beige fabric background. These joggers have an elastic waistband for comfort and are made from 100% cotton, providing an ideal mix of style and ease.
A person stands on a beige fabric background wearing THE GREAT. CORE KNITS' The Stadium Sweatpant in Solid Almost Black and black high-top sneakers, highlighting its elasticated waist for comfort.
A person stands on a fabric-draped floor, wearing a black sleeveless top and The Stadium Sweatpant in Almost Black by THE GREAT. CORE KNITS, featuring an elasticated waist with a white drawstring, paired with black high-top sneakers.
A pair of The Stadium Sweatpant. Solid in Almost Black by THE GREAT. CORE KNITS, featuring an elastic waistband and elastic cuffs at the ankles, perfect for achieving a vintage athletic look.
SIZE
The Stadium Sweatpant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches +
Person wearing The Boxy Crew in Solid -- Almost Black by THE GREAT. CORE KNITS, and black pants with a white drawstring, standing in front of a beige curtain backdrop.
A person with long, wavy hair wearing The Boxy Crew. Solid -- Almost Black t-shirt by THE GREAT. CORE KNITS and black pants stands facing away against a beige background.
A person stands against a plain background wearing The Boxy Crew in Solid -- Almost Black by THE GREAT. CORE KNITS, gray sweatpants with a drawstring, and black-and-white sneakers.
The Boxy Crew by THE GREAT. CORE KNITS is a solid "Almost Black," 100% cotton, short-sleeve T-shirt with a round neckline, made in the U.S.A.
size
The Boxy Crew.
Regular price $95
Regular price $95 Sale price $95
Product color swatches +
A woman with wavy brown hair wears THE GREAT. CORE KNITS The College Sweatshirt in Washed White with light blue jeans, standing before a beige fabric backdrop.
A person with wavy brown hair, wearing THE GREAT. CORE KNITS The College Sweatshirt in Washed White and light blue jeans, stands facing away in front of a beige fabric backdrop.
A woman with wavy brown hair stands in profile against a beige fabric backdrop, wearing THE GREAT. CORE KNITS The College Sweatshirt in Washed White and light blue jeans.
A woman stands before a beige backdrop wearing THE GREAT. CORE KNITS The College Sweatshirt in Solid Washed White—an oversized 100% cotton top—paired with light blue wide-leg jeans and white sneakers.
The College Sweatshirt in Washed White by THE GREAT. CORE KNITS offers the softest hand feel for ultimate comfort, featuring a plain design with a light beige shade, oversized fit, long sleeves, and ribbed cuffs and hem.
size
The College Sweatshirt.
Regular price $185
Regular price $185 Sale price $185
Product color swatches +
bestseller
A person wearing The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS and white sneakers stands against a beige fabric backdrop. The vintage athletic sweatpants feature an elasticated waist and gathered ankles.
Person wearing The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS with an elasticated waist and white sneakers, standing with their back to the camera against a beige backdrop.
A person in a gray outfit, featuring The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS with an elasticated waist, and white high-top Converse sneakers stands facing sideways against a beige backdrop.
Close-up of a person adjusting the white drawstring on a pair of "The Stadium Sweatpant" in Varsity Grey by THE GREAT. CORE KNITS, wearing a matching grey t-shirt.
A person stands against a dark background wearing THE GREAT. CORE KNITS The Stadium Sweatpant. Solid in Varsity Grey, paired with a matching sweatshirt and white sneakers, arms crossed and smiling slightly.
The Stadium Sweatpant in Varsity Grey by THE GREAT. CORE KNITS features an elasticated waist and ankle cuffs, blending comfort with a vintage athletic sweatpant style.
SIZE
The Stadium Sweatpant.
Regular price $175
Regular price $175 Sale price $175
Product color swatches +
bestseller
A person with curly hair wears THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans, standing against a plain, light-colored background.
A person with curly hair stands against a beige fabric backdrop, wearing THE GREAT. CORE KNITS' The Slim Tee. Solid in Heather Grey, paired with blue jeans and white sneakers.
A person with curly hair wears THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans, standing against a neutral, textured background.
A person with long curly hair stands in profile against a textured backdrop, wearing THE GREAT. CORE KNITS The Slim Tee. Solid in Heather Grey and blue jeans.
Person with curly hair wears THE GREAT. CORE KNITS The Slim Tee in Heather Grey and blue jeans, standing with their back to the camera against a neutral background.
The Slim Tee in Heather Grey by THE GREAT. CORE KNITS, a narrow-fit short-sleeve t-shirt with a classic crew neckline, is displayed on a white background.
size
The Slim Tee.
Regular price $95
Regular price $95 Sale price $95
Product color swatches

MEET OUR FOUNDERS Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

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Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

A boutique interior with clothing racks, shelves of ceramics, and folded items displayed on a round wooden table over a yellow ottoman.
CROSS CREEK RANCH malibu, ca
A boutique clothing store interior with neatly arranged clothes on shelves and tables, a chandelier overhead, and decorative plants placed throughout the space.
THE POST MONTECITO, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA