Person in a red outfit sits on a red suitcase, resting chin on hand. Neutral background. Person in a red outfit sits on a red suitcase, resting chin on hand. Neutral background. Person sits on a red suitcase wearing a red dress, white socks, and black loafers against a neutral background.

DESIGNED WITH TRAVEL IN MIND.

JET SET SWEATER SETS

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Person standing outdoors by a lake, wearing a dark jacket and floral shorts. Text overlay reads "The Great Outdoors" with a "Shop Now" button. Person standing outdoors by a lake, wearing a dark jacket and floral shorts. Text overlay reads "The Great Outdoors" with a "Shop Now" button. Person holding a fishing rod, wearing a floral outfit and a black jacket, standing outdoors with trees and water in the background. Text overlay reads "The Great Outdoors" and "Shop Now.

New In

shop now

The Button Front Sweater Skirt.

$275
$275 $275
+ More Colors

The Lantern Pant.

$275
$275 $275
+ More Colors
NEW

The Crew Neck Sweater.

$225
$225 $225
+ More Colors
NEW

The Patch Pocket Cardigan.

$350
$350 $350
+ More Colors
NEW

The Polo Sweater.

$250
$250 $250
+ More Colors
NEW

The Lantern Pant.

$275
$275 $275
+ More Colors
NEW

The Crew Neck Sweater.

$225
$225 $225
+ More Colors
NEW

The Button Front Sweater Skirt.

$275
$275 $275
+ More Colors
NEW

The Patch Pocket Cardigan.

$350
$350 $350
+ More Colors
NEW

The Polo Sweater.

$250
$250 $250
+ More Colors
NEW

The Button Front Sweater Skirt.

$275
$275 $275
+ More Colors

The Lantern Pant.

$275
$275 $275
+ More Colors
NEW

The Crew Neck Sweater.

$225
$225 $225
+ More Colors
NEW

The Patch Pocket Cardigan.

$350
$350 $350
+ More Colors
NEW

The Polo Sweater.

$250
$250 $250
+ More Colors
NEW

The Lantern Pant.

$275
$275 $275
+ More Colors
NEW

The Crew Neck Sweater.

$225
$225 $225
+ More Colors
NEW

The Button Front Sweater Skirt.

$275
$275 $275
+ More Colors
NEW

Welcome to the Great.

Where casual comfort meets nostalgic timelessness.

A person with long hair, wearing a blue sweater, white pants, and brown boots, sits on a stool against a neutral fabric background.
New Tees & Sweats
Two women standing next to each other outdoors, wearing patterned outfits. Behind them are decorative woven elements and greenery.
Emily & Meritt's Picks
Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on fabric backdrop, wearing a black outfit and white high-top sneakers, with a relaxed pose. Person sitting on the floor wearing a black sweatshirt and pants, with white sneakers. Background is a neutral fabric.

EVERYONE'S FAVORITES, MADE IN LOS ANGELES.

COZY COMFORTS

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Best selling classics

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The Boxy Crew.

$95
$95
+ More Colors
+
best seller

The Lap Sweatpant.

$165
$165 $165
+ More Colors
best seller

The V-Neck Sweatshirt.

$175
$175
+ More Colors
best seller

The College Sweatshirt.

$175
$175
+ More Colors
+
best seller

The Slim Tee.

$95
$95
+ More Colors
+
best seller

The Stadium Sweatpant.

$165
$165
+ More Colors
+
best seller

The Boxy Crew.

$95
$95
+ More Colors
+
best seller

The College Sweatshirt.

$175
$175
+ More Colors
+
best seller

MEET OUR FOUNDERS
Emily Current and Meritt Elliott

“The story of one of fashion’s most pioneering friendships.” - Forbes

LEARN MORE
Two women in denim outfits stand in a clothing store with wooden shelves filled with folded clothes. An ottoman with a hat is in the foreground.

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

“the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.

“a range of tightly edited styles that tread in classic Americana with a cool-girl edge.”

“they specialize in a high-low, girl-boy juxtaposition that’s unstuffy and cool.”

Visit THE GREAT.

VIEW ALL
A rustic-style building with wood and brick exterior, large windows displaying clothes inside, and a small seating area outside.
ABBOT KINNEY Venice, CA
Clothing boutique interior with racks of clothes, a central display table, and a large decorative chandelier hanging from the ceiling.
MELROSE West Hollywood, CA
Clothing store interior with garments hanging on racks by large windows. A round table displays folded clothes and a vase with dried plants. Woven baskets are placed underneath.
Sportsmen's Lodge STUDIO CITY, CA
A boutique interior with clothes on racks, a central display table with folded items, a plant in the center, and a large chandelier overhead.
Marin Country Mart Larkspur, CA
A boutique interior with a wooden table displaying clothing and accessories, baskets on the floor, and clothes hanging on a rack in the background.
Lido Marina Village Newport Beach, CA
Elegant boutique interior with modern decor, featuring two white chairs, a small table, and various homeware items on display. The room has a teal color scheme and soft lighting.
Del Mar San Diego, CA
A clothing store with neatly organized racks of clothes, a round display table with folded items, and a plush seating area on a patterned rug.
SOHO New York, NY
Sign for "The Great" on a metal post. Palm trees are in the background with a clear sky at sunset.
the post montecito, ca